Founding fathers of the biggest retail stores in the world battle to be the first to innovate, build, and revolutionize the industry. And one of the top businessmen of the 20th century, Sam Walton, will construct the world's largest retail empire.
A century ago, shipping packages was slow and shipping overnight was impossible, until two Seattle brothers risk everything to reinvent shipping packages for all; a tenacious Yale graduate creates a world-famous express delivery service.
The evolution of America's most beloved sports of baseball, basketball and football are made possible by the innovations of sporting goods pioneers named Spalding, Wilson, and the Rawlings brothers.
James Gamble and Harley Procter invent a revolutionary new soap that revolutionizes America and opens up a market to entrepreneurs in the late 1800s, when Americans rarely bathed and deadly diseases were commonplace.
The technology battle among international telecommunications companies to produce the most popular cell phone, from flip phones to ringtones to text messaging; Blackberry combines the features of a computer with a cell phone to make a smartphone.
A database software engineer is inspired to create a bigger, family-friendly video store, Blockbuster; an opening appears for two software executives in California to take on the media giant with their online subscription service, Netflix.
In the middle of the 20th century, a small piece of plastic revolutionizes the world of commerce as Diners' Club, Bank of America, and American Express race to change how people pay for everything kicking off the $6 trillion dollar a year credit card industry.
Two visionaries breathe new life into the hotel industry in America and the world, by setting the modern standard for hospitality. Despite setbacks, economic downturns, and international conflict, these rivals will stop at nothing to be number one.
In the 1950s, rival electronics companies aim to make music portable for the first time ever. What follows is a decades-long rivalry that prompts the creation of iconic products like the Pocket Radio, Cassette Tape, Walkman and the CD, alongside the rise of two of the biggest companies in the world.
A game designer named Steve Jobs starts a personal computer company in his parents’ garage on his way to bringing computers mainstream. But when he commissions the help of a software design company run by Bill Gates, it’s the beginning of one of the biggest rivalries in the history of American industry.
A down-on-his-luck car salesman has the visionary idea to start the first rental car company in America, and when he joins forces with cab company owner John Hertz, they spread their revolutionary business across the country. But when WWII veteran Warren Avis starts his own rental car company, fierce competition between the two gives rise to a new industry with a $100 billion annual market.
Two sneaker companies become industry titans through a decades long battle for global dominance, as they unleash iconic footwear that will bring sneakers mainstream and make them part of the fabric of American culture.
The biggest names in computers go head-to-head in a race to create the first portable computers. Through massive failures, shocking alliances, and the return of an American icon, they’ll usher in their first ever handheld device, and then top it with the revolutionary creation of the smartphone.
Three American retail icons are born within months of each other in 1962, sparking a rivalry for the ages.
An ambitious upstart leaves Wall Street to start an internet store that becomes a global empire, while a young computer programmer revolutionizes the way we buy and sell online–creating rival multibillion-dollar brands that become household names.
Family-owned hardware stores become behemoth brands who battle it out taking big risks, ushering in new innovations, and betting it all in a race to become the number one hardware store chain in America.
To simplify tedious office tasks in the mid-20th century, one unknown company introduces the world’s first photocopier and becomes a household name.
An underdog breaks the mold by creating instant photography, revolutionizing how we take photos. And it kicks off a war of innovation between two iconic companies battling to be the number one camera brand in the country.
American cars get a makeover when an engineer creates the first sports car.
Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.
Before toilet paper, Americans used just about anything--until the Scott brothers turn a mistake into an opportunity and invent the toilet paper roll, giving birth to a new billion-dollar industry.
Harvey Firestone races to innovation against a crosstown rival as they both bet big on bringing car tires to the nation.
