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Season 1 - The Gruen Transfer: Series 1

  • S01E01 Beer

    • May 28, 2008
    • ABC1

    Wil Anderson hosts the first episode of The Gruen Transfer. The panel discuss why beer ads work, the beauty industry and the segment "The Pitch" includes a competition between two advertising agencies to make an ad for whale meat.

  • S01E02 Undies

    • June 4, 2008
    • ABC (AU)

    Wil Anderson hosts The Gruen Transfer with regular panelists Russel Howcroft and Todd Sampson, and guest panelists Jane Caro and Darryl Parsons. Segments include a competition between two advertising agencies to make an ad for a holiday in Baghdad. Ads critiqued this week: Agent Provocateur - Proof Holeproof - Nothing Bonds - Mash Antz Pantz - Sic 'Em Rex Underdaks - Airport Emporio by Armani - David Beckham Calvin Klein - Mark Wahlberg Ecko Unltd - Still Free Pakistan International Airways - Twin Towers

  • S01E03 Banks

    • June 11, 2008
    • ABC (AU)

    his week's panel included regulars Todd Sampson and Russel Howcroft along with guest panelists Bridget Taylor and Matt Eastwood. Ads discussed were: "Transport for London - Moonwalking Bear"; the ads from the four biggest banks in Australia; Chevrolet - Tahoe Anti-Ads; and "Philadelphia Cream Cheese - New Girl in Heaven". The pitch was to make celibacy sexy.

  • S01E04 Chocolate

    • June 18, 2008
    • ABC (AU)

    Wil Anderson, Todd Sampson, and Russel Howcroft are joined this week by Jane Caro and Dan Gregory. Segments include the bum-vertising challenge: what would you advertise on homeless people? How Do You Sell... chocolate. The Pitch: the Australian Democrats. Ad of the Week: Head & Shoulders dandruff shampoo. Endorse Me: David Hicks.

  • S01E05 4WD

    • June 25, 2008
    • ABC (AU)

    The panel this week consists of regulars Todd Sampson and Russel Howcroft, and guests Dee Madigan and Bram Williams. The segments include: What's Wrong With This Ad? a dog food ad. How Do You Sell... four wheel drives. The Pitch: plastic bags. Ad of the Week: a sex trafficking ad featuring Emma Thompson; Brad Pitt in an Edwin jeans ad.

  • S01E06 Feminine Hygiene

    • July 2, 2008
    • ABC (AU)

    Todd Sampson and Russel Howcroft and guests Jane Caro and Matt Eastwood make up this week's panel. The segments are What's This Ad For? a French crime channel ad. How Do You Sell... feminine hygiene products. The Pitch for child labour. Ad of the Week: Ricky Ponting's many endorsements.

  • S01E07 Road Safety

    • July 9, 2008
    • ABC (AU)

    Wil, Todd, and Russel are joined by Bridget Taylor and Dan Gregory to decide what kind of commercial endorsement would be appropriate for John Howard, How Do You Sell... road safety ads, The Pitch: Invading New Zealand, Ad of the Week: Cheap warehouse ads & the Gruen Beauty Shouty Ad. The show finishes with a parody of a shouty ad, for 'Power Thirst'.

  • S01E08 Telcos

    • July 16, 2008
    • ABC (AU)

    This week's panel consists of Todd, Russel, Dee Madigan, and Matt Eastwood. The segments ask: What to advertise on sheep? How Do You Sell... phones. The Pitch to embrace global warming. Ad of the Week: blender vs iPhone. Jesus Gruen beer viewer ad.

  • S01E09 Skincare

    • July 23, 2008
    • ABC (AU)

    This week's panel consists of Todd, Russel, Jane Caro, and Bram Williams. The segments talk about Nude Creams, the Back up, and Brand Builders How Do You Sell... Skin Care. The Pitch: Buy Nothing Day. Ad of the Week: Cover Girl Make-up - Rihanna

  • S01E10 Cannes

    • July 30, 2008
    • ABC (AU)

    This week's panel consists of Todd, Russel, Bridget Taylor and Dan Gregory. The segments talk about Zoot Reviews, the Whopper Freakout, Schweppes "Burst" and the Cadbury's Gorilla How Do You Sell... Skin Care. The Pitch: Anti-Tourism Campaign. Ad of the Week: Football Superstar

Season 2 - The Gruen Transfer: Series 2

  • S02E01 Australia

    • March 18, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Australia, The Pitch: Nuclear Power, Ad of The Week: CareerBuilder.com

  • S02E02 Dental Care

    • March 25, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Oral Care, Ad of The Week: Witchery Mens, The Pitch: Don Bradman

  • S02E03 Water

    • April 1, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Bottled Water, Ad of The Week: Fake Internet Ads, The Pitch: Ice to Eskimos

  • S02E04 Petrol

    • April 8, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Petrol, Ad of The Week: Damage Control, The Pitch: Synchronised Swimming for Aussie Men

  • S02E05 Diets

    • April 15, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Weightloss, Ad of The Week: Sexual Abuse, The Pitch: The GFC's effect on CEOs

  • S02E06 Cereal

    • April 22, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Breakfast Cereal, Ad of The Week: The Million Project, The Pitch: Cosmetic Surgery for Children

  • S02E07 Smoking

    • April 29, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Tobacco, Ad of The Week: Cruelty to Actors, The Pitch: Bring 2012 Olympics to Australia

  • S02E08 Yourself

    • May 6, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Yourself, Ad of The Week: Coca Cola's Health Claims, The Pitch: Cane Toads For Pets

  • S02E09 Red Meat

    • May 13, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Meat, Ad of The Week: Speight's Beer, The Pitch: Fat Pride

  • S02E10 Burgers

    • May 20, 2009
    • ABC (AU)

    In this episode : How Do You Sell: Hamburgers, Ad of the Week: GE sexy mine workers, The Pitch: Make Australians give up their public holidays

Season 3 - The Gruen Transfer: Series 3

  • S03E01 Cleaning Products

    • June 16, 2010
    • ABC (AU)

    How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.

  • S03E02 The World Cup

    • June 23, 2010
    • ABC (AU)

    How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.

  • S03E03 MasterChef

    • June 30, 2010
    • ABC (AU)

    How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.

  • S03E04 Deodorant

    • July 7, 2010
    • ABC (AU)

    Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.

  • S03E05 3D Television

    • July 14, 2010
    • ABC (AU)

    How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?

  • S03E06 Non-drinking

    • July 21, 2010
    • ABC (AU)
  • SPECIAL 0x1 Gruen Nation (2010) - Episode 1

    • July 28, 2010
    • ABC (AU)

  • SPECIAL 0x2 Gruen Nation (2010) - Episode 2

    • August 4, 2010
    • ABC (AU)
  • SPECIAL 0x3 Gruen Nation (2010) - Episode 3

    • August 11, 2010
    • ABC (AU)
  • SPECIAL 0x4 Gruen Nation (2010) - Episode 4

    • August 18, 2010
    • ABC (AU)
  • S03E07 Creamy Creamy Milk

    • August 25, 2010
    • ABC (AU)
  • S03E08 Razors

    • September 1, 2010
    • ABC (AU)
  • S03E09 Religion

    • September 8, 2010
    • ABC (AU)
  • S03E10 Insurance

    • September 15, 2010
    • ABC (AU)
  • S03E11 Infomercials

    • September 22, 2010
    • ABC (AU)
  • S03E12 Airlines

    • September 29, 2010
    • ABC (AU)

    Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.

Season 4 - Transfer Series 4 & Planet Series 1

  • S04E01 Supermarkets, Melbourne Vs Sydney and Carbon Tax

    • August 3, 2011
    • ABC (AU)
  • S04E02 Banks, Legal Drinking and Skittles Rainbow

    • August 10, 2011
    • ABC (AU)
  • S04E03 Animal Rights, Bottled Air and Pillows

    • August 17, 2011
    • ABC (AU)
  • S04E04 Condoms, Swearing and Neural Mapping

    • August 24, 2011
    • ABC (AU)
  • S04E05 Snack Bars, Facebook and KFC

    • August 31, 2011
    • ABC (AU)
  • S04E06 Billboards, Banning Religion and Social Media

    • September 7, 2011
    • ABC (AU)
  • S04E07 Hair Products, Privatize the ABC, Gaming (Advo Gaming)

    • September 14, 2011
    • ABC (AU)
  • S04E08 Sports Betting, Politician Payrises, Digital Product Placement

    • September 21, 2011
    • ABC (AU)

  • S04E09 At Home With Julia, Footballers as People, Patriotism

    • September 28, 2011
    • ABC (AU)

    On the very first episode of Planet, we unpick the messaging around: the only leader on Earth more besieged than Gaddafi ... our Prime Minister, Julia Gillard. Is there any hope for the PM? How would our Gruen communication specialists reposition her? Will an appearance on Junior Masterchef help? Or is she a Dead Woman Walking? SABMiller’s $12.3 billion purchase of Fosters. How do you sell Aussie beers that are no longer Aussie? How do you manage the public and media blacklash? Do brands really need to worry about patriotism? THE PITCH. In Grand Final week for the NRL and AFL, with the atrocities of mad Monday just around the corner, we’ve asked our agencies to come up with a campaign to convince Australians that we should stop expecting our footballers to be role models. Blackbocks (Adelaide) Vs Cooch (Perth) SPIN CYCLE. We look at three recent attempts to sell us a product, service, person or idea and nominate a winner. Who will it be?

  • S04E10 Crisis Control, Rupert Murdoch, Pinktober

    • October 5, 2011
    • ABC (AU)

    This week, Team Gruen destructs; Crisis Management. A very recent example of what looks like a textbook PR disaster. Last week, a Melbourne woman claimed she was bullied and ridiculed in a retail store by a shop assistant. She complained to the company, who went even further in an over-the-top, abusive email. Unsurprisingly, the shopper posted the correspondence online and it went viral, trending worldwide. She ended up on current affairs shows, along with the company spokesman, who threw more fuel onto the fire by defending the company's position. As a result, the store got maximum exposure, but is all PR good PR? Pinktober. Pink lollies, pink windscreen wipers, pink copy paper, pink footies... The panel looks at the 'pinking' of products l in the name of Cause Related Marketing. Breast Cancer Awareness is a great cause, but are some cashing in on it? The Pitch. What happens when your name is your brand and that name has become, well, a little bit toxic. We've challenged our agencies to come up with a campaign to re-establish "Murdoch as a name everyone can trust."

  • S04E11 Death Threats, Tasmanian Off Shore Processing, Apple Inc

    • October 12, 2011
    • ABC (AU)

    Wil Anderson, Russel Howcroft (GPYR) and Todd Sampson (Leo Burnett) give a big Gruen welcome to two debutantes – corporate image specialist Tim Allerton (City Public Relations) who has worked with Kerry Stokes and Russell Crowe and Suzy Yates, who has 15 years experiencing working with Sydney Airport and Bing Lee. This week, in Crisis Management, we’ll ask how a death threat could possibly be good PR. Someone at Qantas thought it could be, because the airline released a story to News Ltd newspapers about death threats to senior executives. A photo shoot was done to accompany the story. Radio and television interviews followed when it broke. But what kind of strategy was behind the decision to go public? In How Do You Sell, we’ll ask the question on the lips of many markets: what will this week’s death of Steve Jobs mean to Brand Apple. And during the Spin Cycle, we’ll count down and celebrate three tragically naked attempts to grab our attention this week. The Pitch. Two competing ad agencies come up with a campaign, on behalf of the Tasmania government to convince us to move all our refugee processing and detention to the Apple Isle. We welcome ABT and Sputnik to centre stage.

  • S04E12 Royal Family, Kwantas, Vodafone and Egypt

    • October 19, 2011
    • ABC (AU)

    In the Gruen spin class this week, Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (Y&R Group), Anthony McClellan (AMC Media) and Anouk Darling (Moon Communications). GOD SAVE THE ROYALS As the Queen touches down on Australian soil on Wednesday, we take a gander at Brand Royal 2011. After taking a battering in recent times, William & Kate’s wedding returned some of the shine to the family. The Royals exist in an uneasy truce with commerce, seen to be above petty money-making, yet locked in a dance with all kinds of brands and charities. And with support for the monarchy drifting upwards again, what does this visit mean for the Republicans? CRISIS MANAGEMENT This week, ice-cream brand Ben & Jerry’s released a statement supporting the Occupy Wall Street movement, despite the fact that the company is owned by Unilever, the kind of multi-national corporation the protesters were demonstrating against. We look at the pros and cons of brands trying to associate themselves with social and political revolution. SPIN CYCLE A countdown of three of the dodgiest, attention-grabbing publicity stunts from around the world. THE PITCH This week, we challenge our agencies to come up with a campaign for a fictitious client, Australia’s number one airline, Kwantas: The Flying wallaby. The ad has to sell the idea that moving airline operations offshore is the patriotic thing to do. Make Vs Thinkbone.

  • S04E13 Spring Racing Carnival, Betting, Hungry Jacks

    • October 26, 2011
    • ABC (AU)

    What do Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all been on the celebrity guest list at Flemington. How much do companies pay for their attendance? What are the responsibilities of a good tent guest? And the question of everyone’s lips, will Leo, Shane and Liz turn up this season? On the Spin Cycle this week, we look at the marriage of death and publicity. From the World of Advertising and image control, The Renovators will look at Hungry Jacks: new burgers, new slogan, new healthier repositioning. From next year, in NSW it will be mandatory to include kilojoule counts on fast food menus. Last week, Hungry Jacks got in early, the first chain to roll out the changes. What’s the value of that in PR terms? Is it possible to sell the Ultimate Double Whopper, voted the unhealthiest fast food in Australia, alongside plastic cups of raw vegetables? And on The Pitch, returning to the racing theme, a campaign to convince Australians to ignore the Melbourne Cup. Braincells Vs sense.

  • S04E14 Qantas, Kevin Rudd, Occupy Wall St

    • November 2, 2011
    • ABC (AU)

    Wil Anderson,Todd Sampson (Leo Burnett) and Russel Howcroft (Y&R Group) are joined again by City Public Relations’ Tim Allerton and for the first time, Rebecca Huntley (Ipsos-McKay), one of Australia’s most respected social analysts. On Crisis Management this week, we again turn our attention to the airline that stopped the nation. Qantas stranded an estimated 70,000 passengers on Saturday and upset many thousands more after management grounded its entire fleet. Even those of us who have always loved the airline are now wondering how we got into this damaging relationship. How will Qantas now rebuild its brand internationally and at home? And if this was a calculated strategy by the board, why confirm Alan Joyce’s huge pay increase two days prior? On Spin Cycle we count down this week’s shameless attention-seeking stunts. They involve a supermarket, a whale and a “celebrity”. A couple of weeks ago, we spoke about brands exploiting the Arab Spring. This week we look at the marketing and branding that has sprung up during the Occupy Wall Street protests. Millionaire celebrities are jumping on the bandwagon. How effective is that wattage of star-power to the cause? On The Pitch this week – a Twilight Zone hypothetical. It couldn’t happen ... or could it? Imagine Julia Gillard has been deposed and Kevin Rudd restored as Prime Minister and leader of the Labor Party. That’s right, a guy disliked by the public, with so few friends in his own party that they ditched him. Our agencies have to come up with a convincing ad to kick off his re-election campaign... Oddfellows Vs. Convert

  • S04E15 Mining, Pokies in Public Places, Kim Kardashian

    • November 9, 2011
    • ABC (AU)

    Joining Russel Howcroft (Y&R Group) and Todd Sampson (Leo Burnett) for a rigorous Gruen spin class this week are self-described marketing bloke and occasional propagandist Toby Ralph, and a PR veteran of 15 years, Suzy Yates. On the Renovators this week, we look at the ways mining companies try to make us love them. With the watered-down mining tax legislation expected to get through parliament this week, we ask why these companies are still trying to win our hearts and minds. Is their investment in local communities just a diversion, to distract us from their mega- profits? And as ‘global warming’ became the softer sounding ‘climate change’, can the mining companies substitute ‘fracking’ with the gentler ‘seam stimulation’? Oh, and one last thing, what do you do when Alan Jones decides to attack you? On How Do You Sell...The PR cyclone Kim Kardashian and sister Khloe whipped through Sydney last week. How has this LA reality TV family managed to create an empire that turned over $70 million last year? Everyone bitches that she’s famous for absolutely nothing, but that fame just grows and grows. What is the need in us that Kim answers? On The Pitch, we ask our agencies to help an industry under threat. If you believe Clubs Australia, new poker machine laws will ruin this country. So to help the industry, we’ve asked our agencies to come up with a campaign to convince Australians to free the pokies from restrictive club environments and let them find new markets in shops, schools, waiting rooms. wherever… Jack Watts Currie Vs DraftFCB

  • S04E16 Golf, Cancel Xmas, Religions

    • November 16, 2011
    • ABC (AU)

Season 5 - Gruen Planet: Series 2

  • S05E01 Crown Casino

    • August 22, 2012
    • ABC (AU)

    Why don’t the new ads for Crown want to mention the C word? How come James Packer’s everywhere in the media these days? Did Pussy Riot’s message get lost in the media coverage? And can two agencies come up with an ad campaign to convince Australians that Gina Rinehart would be the right person to run Fairfax Media.

  • S05E02 Doug Pitt

    • August 29, 2012
    • ABC (AU)

    This week on Gruen Planet, we hang out with Brad Pitt’s younger brother Doug. Virgin Mobile has made him the face of its latest ad campaign. But is Doug really Doug or is he “Doug”? And why did so many Australian news outlets jump at the story when he was in town last week? We also look at the tactics Qantas employed to pave the way for some bad news it knew it had to deliver last week: a $245 million full year loss, its first since it was privatised in the 1990s. And a Pitch challenge to do what the government has struggled to do, sell us the carbon tax.

  • S05E03 Lance Armstrong

    • September 5, 2012
    • ABC (AU)

    move? How much immunity does a cancer charity buy you? Why are his sponsors standing by their cycling-man? We also examine AAMI’ Rhonda and Ketut love story, a simple ad about insurance that has become a phenomenon. Why would we take advice from a woman who doesn’t even know about sunscreen? And in the week that TV show The Shire breathes its last, we have a special Pitch challenge. Two agencies compete to come up with a campaign that makes up for the damage done to Cronulla’s reputation by Lara Bingle, the race riots and The Shire.

  • S05E04 IheartRine...

    • September 12, 2012
    • ABC (AU)

    The Gruen team looks at Gina Rinehart’s video address to her loyal subjects, asking the question: if money talks, then why is Gina? And can a woman who earned $20billion last year really argue our economy isn’t working? We also look at kids with webcams, another of marketing’s bold, new frontiers. Spin Cycle counts down three of our favourite recent attempts to catch a headline. This week’s nominees: Channel Nine, the Paralympics and the Australian Christian Lobby’s Jim Wallace.

  • S05E05 People Smuggling

    • September 19, 2012
    • ABC (AU)

    You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To People Smuggling YouTube channel, which has been aiming ads at smugglers and refugees for two years. In the wake of Victoria Bitter's apology to the nation, we ask, is saying sorry just a clever form of marketing? And Spin Cycle may be the only place this week that draws a line between AAMI's Ketut, the Free Syria Army and Woolworths' Wallace.

  • S05E06 The iPhone 5

    • September 26, 2012
    • ABC (AU)

    The Gruen team looks at Apple, the world’s biggest brand, unpicking the iPhone 5 launch, examining the ways buying frenzy is created through headlines and hype, and how its competitor Samsung has ambushed at every step. We also examine the Pink dollar. Same Sex marriage can’t get through parliament, but it is gradually weaving its way into advertising. Tonight we look at brands taking a stand and joining the debate.

  • S05E07 Alan Jones

    • October 3, 2012
    • ABC (AU)

    This week, one of Australia's most powerful and successful communicators, Alan Jones, showed he could also be pretty bad at it. The panel picks apart Sunday's press conference, examining the spin tactics of distraction and deflection, apology and blame-shifting, and how 2GB advertising clients reacted to all of it. It also examines Advertising Crimes Against Music. Coles employees have written to the Gruen team to say that working in a store where Down Down is on high rotation is workplace torture. Tonight the panel investigates the process of turning popular songs into ear-bleeding company jingles. And if you thought Down Down was bad, you ain't heard nothing yet.

  • S05E08 The Church of Scientology

    • October 10, 2012
    • ABC (AU)

    In tonight’s episode, Scientology, Movies and Spin – The Master, a movie with Oscar buzz based on the life of L Ron Hubbard, is heading to our shores. The panel looks at Scientology’s public image and its PR strategy. Also: in the 12 months that followed the February 2011 Christchurch earthquake, the area’s second in six months, Australian visitors dropped by 43 per cent. So can advertising turn a city associated with devastating earthquakes into a fun family holiday destination? The Gruen team looks at Christchurch’s attempt to lure us across the ditch.

  • S05E09 Newspapers

    • October 17, 2012
    • ABC (AU)

    How Do You Sell Newspapers – The panel looks at the challenges involved in selling a product many people think is dying. What were the values of the newspaper brand in earlier decades and what do they have left to sell? We also look at Shoppable Movies – Target USA has just released Falling For You, an online romantic comedy starring Kristen Bell, written and directed by Mad Men alumni. Viewers can click on hundreds of products in the movie, ordering them while they watch. What does this mean for advertising? And retail?

  • S05E10 Red Bull & Felix Baumgartner

    • October 24, 2012
    • ABC (AU)

    Fearless Felix – Last week, Felix Baumgartner jumped from 39 kilometres above the earth, breaking the speed of sound and various records on his way down. For sponsor Red Bull, it was the culmination of a seven year project. Why does Red Bull want to own the extreme? And what if Felix had died? Also, ABC Promos – are TV networks brands or just buttons on the remote? What do all those ABC bubbles mean? Ten, seriously?

Season 6 - Gruen Planet: Series 3

  • SPECIAL 0x5 Gruen Sweat (2012) - Episode 1

    • July 25, 2012
    • ABC (AU)

    A look at Brand Policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days.

  • SPECIAL 0x6 Gruen Sweat (2012) - Episode 2

    • August 1, 2012
    • ABC (AU)

    This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine. Why is he worth $20 million a year in endorsements?

  • SPECIAL 0x7 Gruen Sweat (2012) - Episode 3

    • August 8, 2012
    • ABC (AU)

    This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike.

  • SPECIAL 0x8 Gruen Sweat (2012) - Episode 4

    • August 15, 2012
    • ABC (AU)

    This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners? Who among our athletes will turn medals into lucrative sponsorship deals and who will go without? How has Brand London fared? Will Usain Bolt play 20/20 cricket in Australia? Could Matthew Mitcham be any cuter? So many questions...

  • S06E01 One Direction - Prince George - PR Moves

    • September 11, 2013
    • ABC (AU)

    'How Do You Sell' looks at the use of the One Direction brand in association with various Coles products, and the marketing power of this relationship. 'The Pitch' sees two Agencies competing to create the best Ad, which uses the arrival of Prince George to convince us to become a republic. 'Spin Cycle' evaluates recent PR moves in an attempt to protect a brand or change peoples perceptions of other brands.

  • S06E02 Apple - Online Shopping - Dumb Ways to Die

    • September 18, 2013
    • ABC (AU)

    This week Apple launched two new iPhones to a seemingly underwhelmed marketplace. On Gruen Planet, we revisit what, only a couple of years ago, was the world’s shiniest brand. Is Apple’s formulaic marketing now working against it? Is it a victim of its own hubris? How are the other players in the smartphone marketplace exploiting Apple’s vulnerability? Also, ‘Dumb Ways To Die’ is the most awarded ad in this history of this planet. The chirpy, quirky little YouTube clip for Melbourne’s Metro Trains has had more than 60 million views. Why does it work? How do you keep the awareness growing? If the death toll doesn’t fall, can it really be called a success?

  • S06E03 AFL vs NRL - Boat People - Defence Forces

    • September 25, 2013
    • ABC (AU)

    On Gruen Planet this week, as we push deep into September, you can almost smell, almost touch, almost taste the Rugby League and Aussie Rules Grand Finals. Yet, even though the two codes have fan bases of similar size, and even though the two grand finals will be among the most watched programs on TV this year, only one of them seems to appeal to marketers. Why? Also, our screens are being bombarded with Defence Force job ads. The ADF is one of the biggest advertisers in the country, spending $40 million a year to attract recruits. What are the challenges of selling a job that might involve you being shot? And how hard is to convince women to join when sex scandals clog the headlines?

  • S06E04 Candid Camera - YouTube - Cricket - Barossa

    • October 2, 2013
    • ABC (AU)

    On Gruen Planet this week, we ask why advertising is turning into a giant episode of Candid Camera. Why are so many brands pranking people and putting the resulting videos on YouTube? Are the people in these ads actors? Is it okay to scare the crap out of people just so you can sell another TV set? Also, we take a trip to South Australia to pull apart the ‘Barossa – Be Consumed’ ad, the one featuring Nick Cave’s ‘Red Right Hand’ on the soundtrack. Is it just us or is SA wooing the usually ignored murder demographic?

  • S06E05 Prince Harry - Chickens - Female Insecurity

    • October 9, 2013
    • ABC (AU)

    This week, we rake over the coals of England’s most famous Harry. No, not Harry Styles. Prince Harry of Wales, who was here on the weekend for the shortest ever royal visit. We also spend some time with chickens, show the worst endorsement ever by a famous painter, find out what North Koreans watch on TV and wonder why so many ads play on female bodily insecurities, while so few play on male ones.

  • S06E06 Coca-Cola - ASIO - Jamie Oliver

    • October 16, 2013
    • ABC (AU)

    On Gruen Planet this week, Coca-Cola enters the Obesity War. We ask, what kind of responsibilities do brands have to the community? Wouldn’t Coke be smarter to acknowledge it’s an unhealthy, sugar-laden beverage that people love? And then stay out of a health debate it can’t win? And what does a can of fat taste like anyway? Should ASIO read your emails? We also visit Woolworfs, Jamie Oliver’s new pals. What are the risks and rewards of a supermarket aligning itself with an outspoken fresh food campaigner? Supermarkets sell fresh food, but they also sell aisle after aisle of often unhealthy, processed foods.

  • S06E07 Beer - Tea - Bangladesh Clothing

    • October 23, 2013
    • ABC (AU)

    On Gruen Planet this week, the amber fluid, beer. Despite a decade of big budget, over the top ads, Australian beer consumption is at a 66 year low. What if all those commercials, regularly voted as among the world’s best, actually failed? And what can the industry’s marketers do to turn the situation around? Also, six months after the collapse of the Rana Plaza clothing factory in Bangladesh, we look at the ways brands respond to that kind of crisis. Is it better to go public or stay silent? Will the Australian consumer value low prices more than human life?

  • S06E08 Same Sex Marriage - Anti-Ads - Bikie Gangs

    • October 30, 2013
    • ABC (AU)

    In light of recent same-sex marriage legislation, 'How Do you Sell' looks at varying Ad approaches that attempt to tackle this issue. 'Spin Cycle' celebrates the best and worst of marketing through ambiguous brand names, delicious business cards and marketable marketing managers. 'The Pitch' dares two Ad agencies to convince us to ban all advertising. 'Crisis Management' has the panel discussing anti-bikie laws, and the Ads that coincide with this development

Season 7 - Gruen: Series 7

  • SPECIAL 0x9 Gruen Nation (2013) - Episode 1

    • August 14, 2013
    • ABC (AU)

    Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Dr John Hewson, Lachlan Harris and Annabel Crabb. Slogans, Jingles, Commercials – We run the x-ray machine across the opening ads of campaign 2013, the first efforts from the Labor Party, The Liberal Party, The Nationals and The Greens. Why are their slogans so bland? Why are their ads pretty much the same as last time? Why is the Greens ad so eerily familiar? What Would Poland Do? How do politicians from the home of the world’s most amazing election advertising get their messages across? The Small Picture – Where we focus on life’s little things. In tonight’s case, the obsession that Kevin Rudd, AKA Captain Selfie, has with uploading pictures of himself on Instagram and Twitter. And what he and Tony can learn about image management from global dictators? The Pitch: Kevin Macmillan from The Works vs Ed Berridge from Oddfellows The Brief: We asked two agencies to write election songs, one for Rudd’s Labor and one for Abbott’s Liberals. Can they sing their way into our hearts? On The Trail – Would Sunday night’s leaders’ debate have been better if it was on a sloping stage? Or if it had judges with their backs turned? What’s the point of being an underdog? And why don’t Kevin’s minders tell him to stop it with the crazy hand movements?

  • SPECIAL 0x10 Gruen Nation (2013) - Episode 2

    • August 21, 2013
    • ABC (AU)

    Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Amanda Vanstone, Lachlan Harris and Annabel Crabb. Slogans, Jingles, Commercials – We run the x-ray machine across the opening ads of campaign 2013, the first efforts from the Labor Party, The Liberal Party, The Nationals and The Greens. Why are their slogans so bland? Why are their ads pretty much the same as last time? Why is the Greens ad so eerily familiar? What Would Poland Do? How do politicians from the home of the world’s most amazing election advertising get their messages across? The Small Picture – Where we focus on life’s little things. In tonight’s case, the obsession that Kevin Rudd, AKA Captain Selfie, has with uploading pictures of himself on Instagram and Twitter. And what he and Tony can learn about image management from global dictators? The Pitch: Kevin Macmillan from The Works vs Ed Berridge from Oddfellows The Brief: We asked two agencies to write election songs, one for Rudd’s Labor and one for Abbott’s Liberals. Can they sing their way into our hearts? On The Trail – Would Sunday night’s leaders’ debate have been better if it was on a sloping stage? Or if it had judges with their backs turned? What’s the point of being an underdog? And why don’t Kevin’s minders tell him to stop it with the crazy hand movements?

  • SPECIAL 0x11 Gruen Nation (2013) - Episode 3

    • August 28, 2013
    • ABC (AU)

    Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Toby Ralph, Lachlan Harris and Annabel Crabb. You’re Soaking In It … True election fans wait for it every time: the arrival of the new Bob Katter ad. This year’s doesn’t let anyone down. It’s smart, it’s complex, it’s thoughtful and insightful … oh all right, it’s none of those things. It’s a song about a man and his hat. We also look at the messaging of the Greens, and their obsession with photogenic marsupials. What Would Poland Do?: What do Poland’s political Jedi do when they want to get a message across? Can’t give you any hints, but tonight’s Polish ad will haunt your dreams… The Small Picture: The campaign’s favourite fashion statement, Hi-Vis. Tony Abbott has clearly been told by a stylist that fluoro lime and orange are his colours. Kevin Rudd, on the other hand, always looks a bit like someone playing dress-ups … what’s the value of Hi-Vis? The Pitch: Daniel Clark from 303 Lowe versus Steve Coll from Havas Worldwide. The challenge? To create ads about Election 2013’s most colourful candidate, Clive Palmer. To make it fair, we asked one agency to go pro-Palmer and the other anti-Palmer. On The Trail: We strap on the blue tie and head out of the office to look at the local candidate, and the ground-level strategies of the two major parties. Includes some of our favourite local ads.

  • SPECIAL 0x12 Gruen Nation (2013) - Episode 4

    • September 4, 2013
    • ABC (AU)

    Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Dr John Hewson, Lachlan Harris and Annabel Crabb. You’re Soaking In It … We look at Labor’s “Spotlight” ads. Is the scare tactic effective? Is suggesting that Tony Abbott might take recorders away from schoolkids actually a vote winner for the Libs? Why do so many Liberal ads look like they were made in Powerpoint? Do they really want us to pay attention? Oh, and we also show our favourite attack ad. What Would Poland Do?: What do Poland’s political savants do when they want to make a candidate look like a hero? They just do it, throwing in a bit of gratuitous sexism. Because they can. The Small Picture: It’s Silly Season, that time of the campaign when candidates hang out with FM radio crews and television comedians, desperately trying to make themselves look cool and authentic. What are the pitfalls? The Pitch: Simon Veksner from Naked versus Ron Mather from It’s The Thought That Counts. The challenge? To create ads that will make us all happy about voting this weekend, that will get us out of bed with a spring in our step. On The Trail: Why have there been so few streetwalks on this campaign? What’s the smartest way to handle a heckler? Do the jibes hurt? Are fans even more dangerous? And And just what kind of toll does campaigning take on a person?

  • S07E01 Pet Food

    • September 9, 2015
    • ABC (AU)

    How do you sell a product like pet food, when humans never eat it? The Pitch returns and we look for the Best Local Ad of All Time. Wil Anderson, Russel Howcroft, and Todd Sampson are joined by Dee Madigan, Lauren Fried.

  • S07E02 Uber

    • September 16, 2015
    • ABC (AU)

    This week the panel looks at the rise of one brand, & the fall of another; controversial car-sharing app Uber; & cheating website Ashley Madison. Can an ad agency convince us we need a home grown royal family?

  • S07E03 Aldi

    • September 23, 2015
    • ABC (AU)

    Brands love to be loved, but the far stranger phenomenon is when people really love brands. Enter Aldi. How does an airline advertise? Can two agencies convince us that the great Australian dream is NOT owning a home?

  • S07E04 The Pope

    • September 30, 2015
    • ABC (AU)

    As he tours the USA, Gruen looks at Pope Francis as a brand, & all the brands who are cashing in on him; the stuffed-crust pizza wars; & a pitch to restore our faith in politicians, from the next generation of creatives.

  • S07E05 Footy Finals

    • October 7, 2015
    • ABC (AU)

    Gruen examines the ad breaks in the footy grand finals. Who exactly is being sold to and what's the value of being a major sponsor? Plus ad agency DDB takes the competition in house in a pitch challenge to ban divorce.

  • S07E06 Anti-Advertising & Domestic Violence

    • October 14, 2015
    • ABC (AU)

    The team deconstructs the latest advertising trend: anti-advertising. And they take a look at the communication around the issue of domestic and family violence including a recent ad targeted at teens.

  • S07E07 Toilet Paper

    • October 21, 2015
    • ABC (AU)

    We look at toilet paper ads to ask why something white, square & occasionally embossed sells itself using puppies & kids; YouTube pre-rolls; & a Pitch to convince us that Australia should manufacture nuclear weapons.

  • S07E08 Competitive Advertising

    • October 28, 2015
    • ABC (AU)

    The Gruen team talk about when sledging meets marketing - ads that go negative & what to do when your brand is in the news for the wrong reasons. Toyota, ISIS & a Pitch to convince multi-national companies to pay tax.

  • S07E09 Movie Merchandising

    • November 4, 2015
    • ABC (AU)

    The Gruen team looks at blockbusters & their merchandising; the ads that pretend to be movies - like the star-studded 16 minute film for James Packer's new casino & they look at the most expensive commercial ever made.

  • S07E10 Christmas Advertising

    • November 11, 2015
    • ABC (AU)

    In the final Gruen of the year, Will, Todd & Russel unwrap some Christmas ads & look at one of our favourite ads of the year. Two agencies show us that wrinkles can be sexy. Guest panelists: Milla McPhee & Claire Salvetti.

Season 8 - Gruen: Series 8

  • S08E01 Coffee & Telstra

    • August 3, 2016
    • ABC (AU)

    Gruen is back to find out why we buy what we buy. Why do the ads on the side of our internet browser want us to buy more? Wil, Russel, Todd & a team of new & familiar faces will deconstruct the advertising landscape.

  • S08E02 Olympic Sponsorship

    • August 10, 2016
    • ABC (AU)

    Wil, Russel, Todd & industry experts tackle the biggest advertising event in the world: The Olympics. Which brands will win marketing gold and who will come dead last? Plus two agencies Pitch to sell Tasmania to China.

  • S08E03 Census Fail & Organ Donation

    • August 17, 2016
    • ABC (AU)

    We pick over the bones of the Census Fail; why there hasn't been an Australian organ donation ad in a year; the clichs & repetition in Olympic ads & the Pitch to convince us that bronze medals are better than gold.

  • S08E04 Superannuation & FitnessFirst

    • August 24, 2016
    • ABC (AU)

    How to sell a compulsory and slightly dull product: superannuation. Why FitnessFirst is filming in the show. Advertising crimes against English. And a Pitch to bring civility back to the internet.

  • S08E05 Dadvertising & Paralympics Campaign

    • August 31, 2016
    • ABC (AU)

    This week on Gruen: Dadvertising and the Father's Day dollar. When advertising eats itself alive. Paralympics campaign We're The Superhumans. And a Pitch for an all female parliament.

  • S08E06 Sugar & Awareness Campaigns

    • September 7, 2016
    • ABC (AU)

    How to sell a product it’s wildly popular to hate: Sugar. The rise of Awareness campaigns. The never-ending toothpaste arms race. What Would Justin Do. And a Pitch to pave the Great Barrier Reef.

  • S08E07 Funerals & Men's Fragrance

    • September 14, 2016
    • ABC (AU)

    How to sell something when it's a matter of life & death: funerals; men's fragrance ads; Justin Trudeau & when to get rid of a brand ambassador with a bad whiff. The Pitch this week is to change the date of Australia Day.

  • S08E08 Plebiscite & Samsung

    • September 21, 2016
    • ABC (AU)

    How to sell a plebiscite and the messaging tools used to debate same-sex marriage. Product recalls and Samsung’s explosive new device. Brands overusing emojis. And a Pitch to abolish private schools.

  • S08E09 Fruit & Feminine Hygiene

    • September 28, 2016
    • ABC (AU)

    How do you sell fruit? The most talked about feminine hygiene ad of the year. The fastest growing sector in advertising: gambling. WWJD. And a Pitch to retire the vote after 60.

  • S08E10 Lamb & Banks

    • October 5, 2016
    • ABC (AU)

    Gruen looks at lamb, the banks & the biggest advertising trend of the year: brands trying to be noble. Plus an extra dose of the PM everyone deserves & a Pitch to convince everyone to stop watching TV.

Season 9 - Gruen: Series 9

  • S09E01 NBN & Hipsters

    • September 13, 2017
    • ABC (AU)

    Gruen returns to ask: How do you sell the NBN, why big companies are bashing hipsters and the weird advertising trend of rapid aging. A Pitch to convince North Korea to aim somewhere else and Ads You Couldn't Make in 2017.

  • S09E02 Online Dating & Apple Watch

    • September 20, 2017
    • ABC (AU)

    The 100th episode of the show that unpicks the dark arts of advertising, branding & spin. How to sell online dating when the product is you. A new Apple Watch campaign which is a matter of life & death. The Pitch smashes brand avocado & a look at who we were & how far we've come in Ads You Couldn't Make in 2017.

  • S09E03 Same-Sex Postal Vote & Racism

    • September 27, 2017
    • ABC (AU)

    How brands are hijacking the same-sex postal vote. Ads that attempt to fix racism using comedy. Plus a Pitch for a one house policy, the science of marketing and more ads you couldn't make in 2017.

  • S09E04 ATM Fees & Shopkins

    • October 4, 2017
    • ABC (AU)

    How banks are slashing ATM fees while still cashing in; Aussie toy Shopkins and the business of selling shopping to kids; what's going on in betting ads and a pitch to push for politicians to be born overseas.

  • S09E05 Eggs & BHP

    • October 11, 2017
    • ABC (AU)

    This week: something we consume 15.9 million of a day & barely advertise: eggs; why BHP is banging on about superannuation & a Pitch to convince men to go to the doctor. Plus a mind-boggling ad that couldn't get made in 2017.

  • S09E06 Amazon & McHappy Day

    • October 18, 2017
    • ABC (AU)

    Amazon is coming, so what are Aussie retailers doing to defend themselves? A Pitch to rehabilitate the image of the creepy clown. Plus we look at McHappy Day - when charity and brands collide.

  • S09E07 Equal Pay & Hillsong Church

    • October 25, 2017
    • ABC (AU)

    How advertising is tackling equal pay. One of Australia's biggest brands: the Hillsong church. A Pitch to make us turn off the news and why limited edition products are swamping supermarket shelves.

  • S09E08 Wine & Piracy

    • November 1, 2017
    • ABC (AU)

    Uncorking the marketing successes and failures of the six billion dollar Australian wine industry. A Pitch to convince parents not to have kids. A new push against piracy. Plus more ads from the vault labelled 'never again'.

  • S09E09 A.I. & Streets

    • November 8, 2017
    • ABC (AU)

    The AI assistant arms race - how Amazon, Google & Apple are trying to move in to your home; Streets ice cream & consumer boycotts; a Pitch to make uni free plus another commercial from the museum of advertising shame

  • S09E10 Taylor Swift & Headaches

    • November 15, 2017
    • ABC (AU)

    On the series final of Gruen we look at Taylor Swift's launch of her PR-tinged new album Reputation & how she's changing the music industry in 2017; we rebrand the humble headache; plus a Pitch for a jingle to unite us all.

Season 10 - Gruen: Series 10

  • S10E01 Big Banks & Coke No Sugar

    • May 2, 2018
    • ABC (AU)

    How are the big banks selling themselves during the royal commission? Will Coke No Sugar reverse sliding soft drink sales? Ads that murder our favourite songs, and a pitch to make Australia the USA's 51st state.

  • S10E02 Brand Zuckerberg & Selling Australia

    • May 9, 2018
    • ABC (AU)

    Wil Anderson, Russel Howcroft and Todd Sampson analyse Facebook's ad campaign, a company in crisis, and the evolution of Brand Zuckerberg. Plus, selling Australia to the USA and a pitch to shut down the internet.

  • S10E03 Pharmacies & David Warner

    • May 16, 2018
    • ABC (AU)

    A look at the changing face of pharmacies - how did the humble chemist become a $16 billion industry? Why are so many celebrities flogging fragrances? Plus, a pitch to boycott the royal wedding, and David Warner's redemption tour.

  • S10E04 DNA Testing & Gossip Magazines

    • May 23, 2018
    • ABC (AU)

    The race to trace your saliva - the booming business of DNA testing. Selling gossip magazines in the aftermath of the Royal Wedding and Rebel Wilson. Plus, a Pitch for a compulsory parental payback scheme.

  • S10E05 Mattresses & Animal Rights

    • May 30, 2018
    • ABC (AU)

    This week on Gruen, we pull back the covers on mattresses and find out how sleep is being sold and disrupted. A confronting animal rights campaign. Plus a Pitch to reposition the art of cheating.

  • S10E06 Health Insurance & IKEA

    • June 6, 2018
    • ABC (AU)

    How do you sell something a quarter of a million Aussies have ditched in the past year: health insurance. An IKEA ad that's almost as baffling as its store layouts and a Pitch to save the humble bee.

  • S10E07 Hair Loss & Online Shopping Wars

    • June 13, 2018
    • ABC (AU)

    How the big hair loss brands target male insecurities. Amazon Australia, eBay and the online shopping wars. Plus, a pitch to pay teachers as much as politicians. Joining Wil, Todd, and Russel are Cam O'Keefe and Emily Taylor.

  • S10E08 Food Delivery Services & Bowel Cancer Awareness

    • June 20, 2018
    • ABC (AU)

    Eating in and the new way to take-out, we dish up on how Uber Eats, Deliveroo, Menulog and Foodora are changing food delivery; Raising awareness for a cancer no one talks about; a Pitch to take the World Cup across the ditch.

  • S10E09 Confectionery Marketing & EOFY Sales

    • June 27, 2018
    • ABC (AU)

    How confectionery is marketing itself without any TV ads; the flood of End of Financial Year Sales - do they work or do consumers have discount fatigue? Plus a Pitch to convince Millennials to move where the grass is greener.

  • S10E10 Supermarket Bag Ban & Unpacking ASMR

    • July 4, 2018
    • ABC (AU)

    On the final Gruen for 2018, the supermarket bag ban - was it a big PR win or a spectacular fail? Unpacking ASMR - an online trend with big brands riding on its coattails. Plus a Pitch to persuade us to abandon banks forever.

Season 11 - Gruen: Series 11

  • S11E01 Supermarket Collectables & Google's New Campaign

    • September 25, 2019
    • ABC (AU)

    Gruen returns with a deep dive into supermarket collectables, Google's new campaign and a Pitch persuading meat eaters to go vegan and vegans to eat meat. Joining Wil, Todd and Russel are Dee Madigan and Karen Ferry.

  • S11E02 Banking Royal Commission & KFC

    • October 2, 2019
    • ABC (AU)

    This week on Gruen, the advertising aftermath of the royal commission: how the big, small and online financial institutions are banking on an image change. Plus KFC's very quiet re-rebrand and the Pitch tackles over 65s.

  • S11E03 Department Stores & Big Vitamin

    • October 9, 2019
    • ABC (AU)

    This week on Gruen: the Spring Racing advertising offensive, the department store death rattle, Big Vitamin. Plus a Pitch to convince Christians to become atheists and atheists to believe in God.

  • S11E04 Influencers & Mental Health

    • October 16, 2019
    • ABC (AU)

    Overly melodramatic ads, the volatile influencer economy and brands wading into mental health. Plus, it's retail vs online shopping on The Pitch. Joining Wil, Todd and Russel are Christina Aventi and Rebecca Bezzina.

  • S11E05 Milk & INEOS

    • October 23, 2019
    • ABC (AU)

    Wil and the team look at milkvertising: how dairy and alternative milks are vying to fill our cups. Plus books as brands, the marketing marathon that was the INEOS 1:59 Challenge and It's Fix it or Bin it on The Pitch.

  • S11E06 State Tourism & Spring Racing

    • October 30, 2019
    • ABC (AU)

    Brandspiration, domestic tourism and how your state sells itself, the PR crisis engulfing spring racing season, and a pitch for and against Halloween. Wil is joined by Todd, Russel, Karen Ferry and Carolyn Miller.

  • S11E07 Greenwashing & #philausophy

    • November 6, 2019
    • ABC (AU)

    It's easy being green, according to brands. What campaigns are making a difference and what's just greenwashing? Plus, the fallout from #philausophy, wage theft and the Pitch takes on gambling. Wil is joined by Todd, Russel, Nitsa Lotus and Emily Taylor.

  • S11E08 Food Delivery & The Heart Foundation

    • November 13, 2019
    • ABC (AU)

    How pizza + robots = $, a taxi campaign that puts the rank in taxi rank, the selling of Australia's worst serial killer & privacy vs oversharing on The Pitch. Wil is joined by Todd, Russel, Christina Aventi and Dee Madigan.

  • S11E09 Streaming Wars & Australia Post

    • November 20, 2019
    • ABC (AU)

    It's a whole new world as Disney takes on Netflix in the streaming wars. A Pitch to double or halve the population. And Australia Post delivers Christmas cheer. Joining Wil are Todd, Russel, Claire Salvetti and Kirsty Muddle.

  • S11E10 Alcohol Marketing & AfterPay

    • November 27, 2019
    • ABC (AU)

    On the Gruen final: getting into the Christmas spirits - how alcohol marketing is adapting to Aussies drinking less. AfterPay and gratification now, pay later. And on The Pitch, everything is fine vs everything is f***ed.

Season 12 - Gruen: Series 12

  • S12E01 Coronavirus Messaging & TikTok

    • October 14, 2020
    • ABC (AU)

    Gruen is back and putting Coronavirus messaging to the test without shoving a swab up your nose. And why is TikTok advertising on the telly? Also, what's TikTok? Plus a pitch to either love or ditch the office.

  • S12E02 Soap & Bushfires

    • October 21, 2020
    • ABC (AU)

    How a pandemic fell into soap's hands, brands giving thanks and can a bushfire campaign go too far? Plus the Pitch saves journalism, unless that's fake news. Joining Wil, Todd and Russel is Christina Aventi and Emily Taylor.

  • S12E03 Bunnings Warehouse & RM Williams

    • October 28, 2020
    • ABC (AU)

    We find out what's on in the Bunnings Warehouse and put the boot into RM Williams. Plus a musical pitch dedicated to our frontline workers. Joining Wil, Todd and Russel are Carolyn Miller and Priya Patel.

  • S12E04 Tourism Australia & Big Mac/Big Jack

    • November 4, 2020
    • ABC (AU)

    How Tourism Australia sells us to ourselves; Big Mac, Big Jack, and the big legal stoush; the pitch cancels and uncancels cancel culture. Joining Wil, Todd, and Russel are Karen Ferry and Sunita Gloster.

  • S12E05 Selling Beer & LOOK UP

    • November 11, 2020
    • ABC (AU)

    How do you sell beer in a year that drives you to drink? We didn't know why billboards were telling us to "LOOK UP", so we looked it up. Joining Wil, Todd and Russel are Dee Madigan and Nitsa Lotus.

  • S12E06 Chooks & 5G Conspiracies

    • November 18, 2020
    • ABC (AU)

    What's cooked about the way we're sold chook? Can telcos fight conspiracies with a 5G-up? And a pitch to save or end the arts. Wil, Todd and Russel are joined by Priya Patel and Sunita Gloster.

  • S12E07 Kmart & Gaming

    • November 25, 2020
    • ABC (AU)

    How did Kmart make being cheap cool? And with two out of three Aussies gaming, we ask: how did games ride the green pipe to the mainstream? Joining Wil, Todd and Russel are Christina Aventi and Karen Ferry.

  • S12E08 The Christmas Spirit & Big Tech

    • December 2, 2020
    • ABC (AU)

    Can brands get us to embrace the Christmas spirit? Is importing Black Friday a massive turkey? And Big Tech are selling privacy, so we leak their secrets. Joining Wil, Todd and Russel are Lauren Zonfrillo and Dee Madigan.

  • S12E09 Fitness & Racism

    • December 9, 2020
    • ABC (AU)

    The sweaty world of fitness, gymfluencers, and a Hemsworth. Plus Allens Lollies, the Cheese-That-Shall-Be-Renamed, and how brands responded to Black Lives Matter. Wil, Todd, and Russel are joined by Camey O'Keefe and Priya Patel.

  • S12E10 Hindsight is 2020

    • December 16, 2020
    • ABC (AU)

    Hindsight is 2020 as we look at some of the biggest ads of the longest year. Plus, the thrilling conclusion of The Unmasked Jingler. Joining Wil, Todd and Russel are Sunita Gloster and Karen Ferry.

Season 13 - Gruen: Series 13

  • S13E01 Vaccine Rollout & Balenciaga

    • October 13, 2021
    • ABC (AU)

    A jab at the vaccine rollout; The Pitch gets a shot in the arm; The Simpsons are on the catwalk for Balenciaga, as if they need the 'd'oh'; Wil is joined by Todd, Russel, Dee Madigan and Sunita Gloster.

  • S13E02 Online Delivery & Breakfast

    • October 20, 2021
    • ABC (AU)

    The team unbox the world of online delivery and unravel the breakfast of your nightmares; the pitch agencies take on the challenge of home-schooling; Wil, Todd, and Russel are joined by Christina Aventi and Karen Ferry.

  • S13E03 Online Gambling & Fresh Breath

    • October 27, 2021
    • ABC (AU)

    The team are paying out online gambling; the pitch makes an each-way bet on abolishing the states; fresh ads for fresh breath become so extra; Wil, Todd and Russel are joined by Carolyn Miller and Dee Madigan.

  • S13E04 Electric Cars & John Lewis

    • November 3, 2021
    • ABC (AU)

    Facebook goes meta, car companies go electric, and an insurance company dances into international controversy; a pitch worthy of the silver screen; Wil, Todd and Russel are joined by Christina Aventi and Sunita Gloster.

  • S13E05 BTS & Bottled Water

    • November 10, 2021
    • ABC (AU)

    What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, Todd, and Russel are joined by Karen Ferry and Pie Chaudhuri.

  • S13E06 Buy Now, Pay Later & Sunglasses

    • November 17, 2021
    • ABC (AU)

    Tech companies want consumers to buy now and pay, and pay, and pay; the risky business of selling sunglasses; Wil, Todd and Russel are joined by Karen Ferry and Kirsty Muddle.

  • S13E07 Lego & Salmon

    • November 24, 2021
    • ABC (AU)

    Wil, Todd and Russel are joined by Sunita Gloster and Emily Taylor to pull apart Lego brick by brick, and find out what's fishy in the salmon industry; on the Pitch, the agencies shake up consent campaigns.

  • S13E08 Christmas & Novelty Flavours

    • December 1, 2021
    • ABC (AU)

    'Tis the season for rampant consumerism! Gruen unwraps Christmas campaigns, dissects disturbing novelty flavours, plus a Pitch to reinvent the working week. Wil, Todd and Russel are joined by Karen Ferry and Carolyn Miller.

  • S13E09 Selling Summer & Cosmetic Surgery

    • December 8, 2021
    • ABC (AU)

    How is ad land selling summer? Chanel's Ad-vent calendar, the skincare industry gets an injection of marketing and a Pitch to start (or stop) having kids. Wil is joined by Russel, Dee Madigan, Emily Taylor and Pia Chaudhuri.

  • S13E10 The Good, the Bad and the Really Bad

    • December 15, 2021
    • ABC (AU)

    On the Gruen season finale, we look back at the ads that defined 2021 - the good, the bad, the really bad, and the oh god why won't this year end. Wil is joined by Todd, Russel, Christina Aventi and Camey O'Keefe.

Season 14 - Gruen: Series 14

  • SPECIAL 0x15 Gruen Nation (2022) - Episode 1

    • May 11, 2022
    • ABC (AU)

    How are the major parties trying to buy your vote? Is Clive Palmer getting his money's worth? And should Australia become a Republic? Wil, Todd and Russel join Claire Kimball, Annie O'Rourke, Annika Smethurst and Toby Ralph.

  • SPECIAL 0x16 Gruen Nation (2022) - Episode 2

    • May 18, 2022
    • ABC (AU)

    The major parties are on the attack but can you trust them? Can the PM change his perception? And can a great ground game make up ground. Wil Anderson and Todd Sampson join Lenda Oshalem, Sally Branson and Toby Ralph.

  • S14E01 Military Recruitment & Sex Toys

    • June 8, 2022
    • ABC (AU)

    Gruen is back for a brand new season. Will Top Gun 2 put military recruitment in cruise control? How does ASIO sell the spy life? And sex toys have a new vibe. Wil, Todd and Russel are joined by Dee Madigan and Karen Ferry.

  • S14E02 Servos & Violence Against Women

    • June 15, 2022
    • ABC (AU)

    How the servo pumps are full of ads. The Pitch asks if it's okay to lie to kids. Plus a look at the latest campaign to stop violence against women. Wil and Russel are joined by Adam Ferrier, Annie O'Rourke, and Camey O'Keefe.

  • S14E03 Undies & Hardware Stores

    • June 22, 2022
    • ABC (AU)

    Looking at how modern brands sell to the public. Plus the other hardware store declares war on the other, other hardware store. Wil, Todd and Russel are joined by Priya Patel and Christina Aventi.

  • S14E04 Pet Food & Bad Reviews

    • June 29, 2022
    • ABC (AU)

    Wil and Todd are joined by Adam Ferrier, Karen Ferry and Lauren Zonfrillo to look at pet food going gourmet, roll up a newspaper and bop advertisers on the nose, and ask if bad reviews can sell a product.

  • S14E05 The ABC & Hygiene

    • July 6, 2022
    • ABC (AU)

    We celebrate Aunty's 90th with a look back at how the ABC sells the ABC. Are we ready to wash our hands of germaphobe brands? Find out on our super hygienic show. Wil and Todd join Dee Madigan, Sunita Gloster and Priya Patel.

  • S14E06 Cruises & Meal Kits

    • July 13, 2022
    • ABC (AU)

    We peer through the porthole as the cruise industry hits the high seas again. Plus meal kits and grocery apps have doorbells ringing in the race to your front door. Wil, Todd and Russel join Karen Ferry and Emily Taylor.

  • S14E07 Real Estate & Football World Cup

    • July 20, 2022
    • ABC (AU)

    The real estate industry is open for inspection, but selling 'The Great Australian Dream' is an advertising nightmare; sport tries to give offside brands a clean sheet; Wil, Todd and Russel join Lauren Zonfrillo and Liana Rossi.

  • S14E08 Spills, Thrills, Brand Shills & Bunnings

    • July 27, 2022
    • ABC (AU)

    On the thrilling season finale for Gruen: Spills, Thrills, Brand Shills and of course, Puppet Wils. Bunnings will be watching. Will you? Wil, Todd and Russel are joined by Camey O'Keefe and Christina Aventi.

Season 15 - Gruen: Series 15

  • S15E01 American Pickup Trucks & Vaping

    • June 21, 2023
    • ABC (AU)

    Gruen is back to run over the influx of American pickup trucks and blow smoke in the face of teen vaping. Plus a pitch for Gen Z to hail the King. Wil is joined by Todd Sampson, Dee Madigan, Christina Aventi and Karen Ferry.

  • S15E02 Sports Betting Companies & Spectacles

    • June 28, 2023
    • ABC (AU)

    This week, the punts at sports betting companies are backing themselves to beat new rules and the panel takes a look at a very racy eye test. Wil is joined by Todd Sampson, Camey O'Keefe, Emily Taylor and Carolyn Miller.

  • S15E03 Supermarket Profits & Toilet Paper

    • July 5, 2023
    • ABC (AU)

    Our panelists checkout how supermarkets are milking the cost of living crisis. Plus the Aussie toilet paper brand that's flush with cash. Wil Anderson is joined by Todd Sampson, Liana Rossi, Sunita Gloster and Karen Ferry.

  • S15E04 Barbie & Employment

    • July 12, 2023
    • ABC (AU)

    The panel goes plastic fantastic as brand Barbie's wildest dreams come true. Plus can job search advertising inspire the employed? Wil is joined by Todd Sampson, Camey O'Keefe, Milla McPhee and Russel Howcroft.

  • S15E05 Beds & Women's World Cup

    • July 19, 2023
    • ABC (AU)

    Just when you thought you were safe while you slept, brands are jumping into our beds. Plus the world is flipping out over Sam Kerr. Wil is joined by Todd Sampson, Dee Madigan, Sunita Gloster and Russel Howcroft.

  • S15E06 Energy & Insurance

    • July 26, 2023
    • ABC (AU)

    We're tired of drink brands trying to sell energy. Plus how insurance ads are making disasters unnaturally fun. Wil is joined by Russel Howcroft, Karen Ferry, Kirsty Muddle and Todd Sampson.

  • S15E07 Scammers & Telcos

    • August 2, 2023
    • ABC (AU)

    Scammers beware! Telcos are calling in reinforcements to sell security. Plus can a phone ad save a pig's life? Wil Anderson is joined by Todd Sampson, Liana Rossi, Priya Patel and Russel Howcroft.

  • S15E08 Solo & Air

    • August 9, 2023
    • ABC (AU)

    Amazon has competition, Solo is advertising hard and brands are selling air. Sit back, relax and take a breath while it's still free. Wil is joined by Todd Sampson, Christina Aventi, Dee Madigan and Russel Howcroft.

  • S15E09 Worst Ads

    • August 16, 2023
    • ABC (AU)

    On an unmissable final episode, we round up the best and worst ads we've seen this year, stun them and put them out to pasture. Wil is joined by Russel Howcroft, Karen Ferry, Camey O'Keefe and Todd Sampson.

Season 16 - Gruen: Series 16

  • S16E01 Hubbl & Kia Tasman

    • May 15, 2024
    • ABC (AU)

    Gruen is back and everybody's Hubblin'. We have ads that make us want to scream and Kia has a campaign ready for the hall of fame. Ute beauty. Wil is joined by Todd Sampson, Camey O'Keefe and Karen Ferry.

  • S16E02 Michael Hill & Smiths Chips

    • May 22, 2024
    • ABC (AU)

    Hubbl & Andy prove a Hubbler's work is never through, Michael Hill goes from shoppingtown to tinseltown & Smiths Chips release a pack of dogs. Wil is joined by Todd Sampson, Lauren Zonfrillo, Liana Rossi and Russel Howcroft.

  • S16E03 Garnier & Suzuki

    • May 29, 2024
    • ABC (AU)

    Garnier shouts a round for your hair, influencers are going grey, Suzuki trip through time and one ad challenges our assumptions. Wil is joined by Todd Sampson, Kiranpreet Kaur Dhillon, Karen Ferry and Russel Howcroft.

  • S16E04 Twisties, Virgin & LG

    • June 5, 2024
    • ABC (AU)

    Twisties wants you to vote in a cheesy by-election, Virgin's TikToks are making you late and LG launches a knock knock fridge. Wil is joined by Camey O'Keefe, Christina Aventi, Jasmin Bedir and Russel Howcroft.

  • S16E05 Telstra, Crocs & Extra Chewing Gum

    • June 12, 2024
    • ABC (AU)

    Telstra has a new ad, Crocs become cool, Telstra has a new ad, Extra puts gum to our heads, and Telstra has a lot of new ads. Plus a pitch to Buy Nothing. Joining Wil and Russel are Emily Taylor, Adam Ferrier and Dee Madigan.

  • S16E06 Spriggy, Allianz & Speedo

    • June 19, 2024
    • ABC (AU)

    Spriggy NABs our pocket money, Allianz goes for gold and the panel goes full Speedo. Plus a pitch for Compulsory Organ Donation. Wil is joined by Todd Sampson, Lauren Zonfrillo, Carolyn Miller and Russel Howcroft.

  • S16E07 Mitsubishi & Subway

    • June 26, 2024
    • ABC (AU)

    Mitsubishi's new make is caught making out and Subway has all its balls in the air. Plus a pitch for Bottled Air. Wil is joined by Todd Sampson, Camey O'Keefe, Kiranpreet Kaur Dhillon and Russel Howcroft.

  • S16E08 Coles & Dynamo

    • July 3, 2024
    • ABC (AU)

    Coles Simply solves the cost of living crisis and Dynamo puts a new spin on working from home. Plus a pitch to abolish co-ed schools. Wil Anderson is joined by Todd Sampson, Sunita Gloster, Liana Rossi and Jane Caro.

  • S16E09 Nintendo, Brita & Private Schools

    • July 10, 2024
    • ABC (AU)

    Nintendo Switches at birth, Brita drip feeds a new product and we become masters of our Domain. Plus a pitch to kick parents off Facebook. Wil is joined by Todd Sampson, Christina Aventi, Camey O'Keefe, and Russel Howcroft.

  • S16E10 Woolworths & Lynx

    • July 17, 2024
    • ABC (AU)

    Woolies tries a fresh tactic, Lynx still stinks and an ad that celebrates your bond with a roof. Plus a pitch to get Gen Z to watch TV. Wil is joined by Todd Sampson, Jasmin Bedir, Karen Ferry and Russel Howcroft.