What do Joan Collins, Sarah Jessica Parker, Dame Nellie Melba, Carson Kressley, Jean Shrimpton and Snoop Dog all have in common? They’ve all been on the celebrity guest list at Flemington. How much do companies pay for their attendance? What are the responsibilities of a good tent guest? And the question of everyone’s lips, will Leo, Shane and Liz turn up this season? On the Spin Cycle this week, we look at the marriage of death and publicity. From the World of Advertising and image control, The Renovators will look at Hungry Jacks: new burgers, new slogan, new healthier repositioning. From next year, in NSW it will be mandatory to include kilojoule counts on fast food menus. Last week, Hungry Jacks got in early, the first chain to roll out the changes. What’s the value of that in PR terms? Is it possible to sell the Ultimate Double Whopper, voted the unhealthiest fast food in Australia, alongside plastic cups of raw vegetables? And on The Pitch, returning to the racing theme, a campaign to convince Australians to ignore the Melbourne Cup. Braincells Vs sense.