Gruen Nation (2013) - Episode 3

Host Wil Anderson will be joined by regulars Todd Sampson and Russel Howcroft as well as Nation legends Toby Ralph, Lachlan Harris and Annabel Crabb. You’re Soaking In It … True election fans wait for it every time: the arrival of the new Bob Katter ad. This year’s doesn’t let anyone down. It’s smart, it’s complex, it’s thoughtful and insightful … oh all right, it’s none of those things. It’s a song about a man and his hat. We also look at the messaging of the Greens, and their obsession with photogenic marsupials. What Would Poland Do?: What do Poland’s political Jedi do when they want to get a message across? Can’t give you any hints, but tonight’s Polish ad will haunt your dreams… The Small Picture: The campaign’s favourite fashion statement, Hi-Vis. Tony Abbott has clearly been told by a stylist that fluoro lime and orange are his colours. Kevin Rudd, on the other hand, always looks a bit like someone playing dress-ups … what’s the value of Hi-Vis? The Pitch: Daniel Clark from 303 Lowe versus Steve Coll from Havas Worldwide. The challenge? To create ads about Election 2013’s most colourful candidate, Clive Palmer. To make it fair, we asked one agency to go pro-Palmer and the other anti-Palmer. On The Trail: We strap on the blue tie and head out of the office to look at the local candidate, and the ground-level strategies of the two major parties. Includes some of our favourite local ads.