Rufus and Bert attempt to revive the career of an insurance salesman. A good guy and his pal want to help the other fellow and the series begins as the two get burned trying to aid a hapless insurance agent. Just as Rufus and Bert think they are on the way to riches with a new charcoal barbecue, fire breaks out in Bert's diner
Rufus persuades Bert to advertise his restaurant on TV. This is about a television commercial for Ben's Diner. The boys decide not to hire professional actors since the trend today is for the natural sound of how people talk to each other. Rufus and Bert decide to hirer a company to produce a commercial for Bert's Place in hopes to make more money for the diner.
Bert is talking to Claudia about not getting into schemes anymore. She does not want him thinking about Rufus. She leaves and Rufus enters. He comes in with a man named Horatio Hollander. He was riding in Rufus' cab and Rufus did not want to leave him alone because he was depressed. Horatio is a singer and is looking for his big break. Horatio leaves Bert's Place. Rufus wants to make a milk shake. Bert tells Rufus to do everything he does when making it. Rufus does fine until the last part of making the milk shake and he makes a mess. Claudia's old boyfriend from school Arnold Schreck comes into Bert's Place because the refrigerator in his Limo broke down. Bert sees that he is coming so he tells Rufus to go behind the counter and work. Bert says to Arnold that he is the owner of many restaurants. He asks for a sandwich and Rufus makes a tuna fish sandwich with ketchup on the inside and mustard on the outside. While this is going on Bert finds out that Arnold is a producer for a record
Bert gets fed up with Rufus so he decides to spend some time in a cabin only for Rufus to end up there.
Bert meddles in Rufus' love life. Rufus and Bert part company when Rufus falls in love with a pretty waitress and Bert tries to break up the romance.
Rufus is hurt outside the diner; he sues Bert for medical expenses. When Rufus is hurt in a fall outside Bert's diner, he lands in the hospital where pretty nurses tend him and Bert has to pay the bills.
Rufus can predict the future. Rufus foretells the future about a disaster in Bert's diner.
Rufus asks Bert if he can use his credit card. Bert loans the credit card to him. When Bert needs it Rufus tells him that he has lost the credit card.
To compete with a new nearby restaurant, Bert has a patio built outside his diner. An elderly workman offers to do odd jobs around the diner. He fixes things he broke.
Bert is sad when none of the guys who join him for a regular poker playing sessions want Rufus joining in.
Bert and Rufus stir up trouble when they realize that the pancakes they are making for the diner have wine as an ingredient. Rufus and Bert anticipate untold riches when they unearth their Army mess sergeant's exotic pancake recipe. What they get is loaded, as they try to add just enough of the key ingredient - sake!
Bert and Rufus arrange to have the diner franchised by a national restaurant chain. A handyman pretends to own the diner to impress his mother.
Rufus who is sick of love decides to try the modern technology and be entered in a computer dating service. Rufus and Bert all all excited about it. When the results from the machine comes back it turns out that Rufus' sole mate is Claudia. Bert does not know this and Rufus does not want to tell him.
Claudia poses as a waitress named Fritzi.
Rufus and Bert hire someone to run the cafe at night, unaware that he is a felon.
A toupee can be cause for a good deal of embarrassment and also a few laughs. Rufus has decided the hairpiece will be a perfect present for Bert and he goes daft trying to get the proper measurement. But that's only the beginning of the struggle. Getting Bert to put it on really takes some work.
Bert and Rufus' truck driver friend Big Tom announces he will be getting married to Gertie Zabisco. Big Tom has a bad habit of getting drunk and Gertie's brother knows this. He tells Rufus that if Big Tom does not show up he will be beaten up. Big Tom gets drunk and does not want to go to his wedding. Steve is ready to hurt Rufus.
Bert's place hires new night cook who says he has to hide out because he is irresistible to women.
Rufus and Bert are frantic again tonight for the best of reasons. They have $50,000 in stolen money and are playing hosts to a few Mafia types from whom the loot has been heisted. The thief is a bookie who left his "take" in the diner before taking off for safer territory when he learned the hoods were on his trail. The hoods don't know the boys have the money, so they decide to camp at the diner until their quarry returns.
Jim Backus guest-stars as Claudia's rich father who comes to visit and is appalled to find her working in the diner.
Rufus, Bert and Claudia turn actors for film company who want to use the diner for film setting.
It looks like Son of Gilligan's Island on Good Guys when Alan Hale again joins Bob Denver. He plays Big Tom, an old friend who comes visiting and quickly alienates himself with his overblown habits and personality. Rufus and Bert map strategy to get rid of him with the final plan revolving around Rufus wooing Big Tom's wife.
Bert hopes to marry off his father-in-law to a lady astrologer.
Bert s place is sold at auction, and Rufus winds up as the new owner.
Claudia is invited to a dinner party by her old flame Dewey Hamilton. Bert and Rufus want to keep and eye on her at the dinner party so they sneak in and dress up as waiters.
Bert and Rufus sign up to be volunteer fireman. Rufus makes it in but Bert does not. Rufus becomes involved with his fire safety that he over does it. He checks the diner for violations that will cost a lot of money to fix. Bert comes up with a plan to get him off of the fire station.
A famous restaurant critic named Lili Resphighi moves in on the beach. Bert and Rufus mess up every time they see her. They go to her house to charm her into coming back to the restaurant for a good review.
Herb Eldeman as Bert, gets to do his thing on The Good Guys, which is to act nervous. He gets so distraught, in fact, that his doctor tells him to get away from it all for a few days. The only way he can do that is by putting Rufus (Bob Denver) in charge of the diner, and if he is nervous with Rufus when he is there, wait and see how bad Bert gets when he's not there.