It's an aviation disruptor that's betting its new fleet can propel it to new heights. We visit Oslo, home to Norwegian Airlines to get the true story behind its headline grabbing ad-campaigns and its plans for the future.
Unilever's CMO, Keith Weed faces questions on what he's spending his company's money on in an an age where the traditional rules no longer apply.
Known by many as the PDF and Photoshop company, Adobe's CMO Ann Lewnes faces questions on how she leads integrated marketing efforts worldwide to change perceptions and highlight the evolution of the brand.
It once called itself the World's local bank, but following crises and cutbacks, HSBC is stepping away from being everything to everyone. Find out why with the group's CMO, Chris Clark.
He runs a company that controls 30 of every media dollar on the planet! Meet Dominic Proctor, the man behind the world's largest media agency, GroupM.
Marketing Media Money goes under the hammer and behind the scenes with Christie's CMO Marc Sands. We find out how this 250 year old auction house is artfully transforming its strategy in the current digital age.
How is Lego managing to build its brand in the digital age? From 'The Lego Movie' to The Beatles the Danish company's CMO, Julia Goldin reveals all.
Education is the future! Well, for Pearson it is. We find out how the one time media and publishing giant is on a mission to now teach the world.
Does being seen at Davos make any difference in an interconnected world? What are the common themes keeping the world's leading marketers awake at night? Join Carolin Roth and her panel of guests to find out.
From Pedigree pet food, to Uncle Ben's rice to the eponymous chocolate bar, Mars is one of the world's biggest food companies for people and pets, but as consumer tastes change, marketing is changing too.
Audemars Piguet handmade Swiss watches can retail for hundreds of thousands of dollars. When the world increasingly tells the time on smart phones and watches, a look at how these luxury goods are marketed.
In 2019 Procter and Gamble spent $11.1BN on marketing, advertising and promotion, making it the world's biggest marketing spender. But while the grand total went up, advertising went down. James Wright and Arjun Kharpal find out what's going on.
In the first of a two-part special, CNBC's James Wright looks at levels of diversity in advertising on people's screens and asks how inclusive the marketing industry itself is.