Hong Kong people are never bored about food choices – from TV programmes to mobile apps, we are constantly fed with news on latest food trends, new restaurants and hottest deals, and our shopping carts are always targets of food manufacturers who compete among themselves to please the tastebuds of the ever demanding consumers.
However, while most people care about taste and costs when it comes to making food choices, few would ever ponder over what their food is really made of, and how they are made - except for the food-conscious ones who gather together not only to share their knowledge on good food but also promote the belief of conscious eating: School of Everyday Life organizes twice a year an Organic food fair and conducts regular workshops on food additives and permaculture; An organic apple snack maker strives to develop local-made natural products with a fair price; A group of parent gardeners and primary school students run a roof-top farm that houses near 400 boxes of certified organic produce... Although their approaches to celebrate good food vary, their smiles and the food they hold on their hand share the same glow.
食這字，上面呈人字，下面側是良心、良好的良；所以有人覺得，「食」這事本身就該對人有益、對環境善良；食物生產的人也要具備良心——然而，在講求色香味與性價比的速食之都，再良善的飲食主張都被洶湧澎湃的消費資訊淹沒與消音。
但是還有一群人，深信食物的選擇對自身健康、社會和大自然極為重要。於是他們聚集起來，分享良食心得：生活書院的朋友定期舉辦市集與食農教育活動；有機蘋果片生產者Carol努力研發新產品，要為大家提供多一項良食選擇；也有小學家長與學生們在校園天台實踐有機耕作，堅持每年通過有機驗證測試。雖然各施各法，取向不同，但他們臉上的笑容與捧在手上的食物，卻一樣在閃閃發光。
