Leila CHAN has already been a reporter for 25 years. She had never imagined herself to have another identity – founder of a charity, let alone other people.
After finishing a series of publications about the life and death education in Hong Kong, CHAN realised that while the survival space for reporters in Hong Kong had been shrinking, the challenge of the aging population facing Hong Kong had also been unprecedentedly mounting. She therefore founded the “Big Silver Community”, a social innovation charity. It makes use of the BIG MAG magazine as a medium to help readers “to save people, money and health”. Meanwhile, it enables the readers to know more about topics regarding healthy life as well as life and death education. What is more important is that by selling BIG MAG at community stores and newsstands, and to organise events which are related to the contents discussed in the magazine, a community care network is built. As a result, the masses and the community can be reconnected, letting everybody plan ahead for the second half of life.
陳曉蕾從事記者工作25年，遑論旁人，甚至她自己都從未想過會有另一個身份—老闆。
完成一系列有關香港生死教育的著作後，陳曉蕾發覺不單記者的生存空間收窄，香港面對人口老化的挑戰同樣前所未有地龐大，遂成立社會創新慈善機構「大銀力量」，以雜誌《大人》作為媒介，不但幫助讀者「儲人、儲錢、儲健康」，讓他們更了解健康生活及生死教育相關議題，更重要的是透過在社區小店、報攤內售賣及舉辦與雜誌內容議題相關的活動，編織一張社區安全網，重新連結群眾和社區，讓大家提早預備自己的人生下半場。
