Whole Foods has managed to make a name for themselves within the health food industry, but in the process labelled everything they could as “organic”. When faced with options like organic Kraft Dinner or Doritos, what does organic even mean anymore?
Blundstones have somehow managed to stay popular, even after 150+ years of being in the shoe industry. Will they last another 150 considering they’re really just… brown boots?
IKEA has made a name for themselves as the furniture world’s “fast fashion” and, in the process, they’ve sold A LOT of cheap tables... Is there a LACK table in your life?
Watch as we evaluate why barefoot shoes are so popular and if they’re worth purchasing. Even if they’re as healthy and sustainable as they claim to be… PLEASE don’t buy the ones with the little toes, okay?
How did SHEIN manage to dominate the online clothing market? When did t-shirts start costing $3? But most importantly, what’s faster than fast fashion?
Apple has a new trade-in program to recycle your old iPhones which seems great but… is this actually all just an elaborate money-making scheme?
Coffee pods are part of a whole class of consumer products that have found a way to always keep you buying more. What do you think: coffee pods - convenient or cash-grabbers?
H&M is competing in the fierce fast fashion world with companies like Zara, SHEIN and many others. Their latest effort to stand out is the Mini Mill. It might just be the cutest solution to textile recycling we've seen yet, but… is all just marketing?
Since Casper started challenging the status quo and selling mattresses in a box over the internet, it seems like the mattress industry has changed for good… but has it changed for the better?
The TRUTH About The NEW Stan Smith
Depop has done impressive work popularizing second hand clothing with younger generations but in doing so… has it ruined what thrifting is all about?
Costco has become a bit of a paradise for the savvy bargain hunter but, is bulk shopping really all that affordable in the long run? Is the membership-based model a scam? And finally… Why do those Kirkland brand plaid shirts go so hard?
Arc’teryx has managed to secure a loyal customer base of avid mountain climbers, snowboarding enthusiasts, and… TikTokers? Somewhere along the way Arc’teryx found a surprising new demographic and we’re wondering: how long until they start designing for the mall instead of the mountains?
Meal kits such as Hello Fresh, Chef’s Plate, Blue Apron, and more are ever-increasing in popularity, especially within the millennial market. Watch as we unpack (lol) if they’re good for you, good for your wallet, and/or good for the planet.
Tencel wood fibre is a relatively new textile material made from eucalyptus trees and it seems to be getting a LOT of attention from fashion companies. Our question is: why are all of these brands barking up the same tree?
IKEA's working hard to achieve a circular sustainable business model, and one big step towards that is their newest business venture into rentable furniture. Our question is: Is renting furniture actually worth it for the consumer?
Uber Eats is slowly taking over the meal delivery sphere as convenience culture becomes more popular by the minute. Watch as we break down how meal delivery services are detrimental to everyone involved.
Gore-Tex is the latest and greatest when it comes to textile waterproofing technology, but it wasn't always this way. Join us as we unravel the story of Gore-Tex and how it came to dominate the outdoor clothing industry today.
Herman Miller is more than just a furniture company. This award-winning and globally recognized leader in design has helped shape modern interiors. Join us as we uncover the story of how they got to where they are today.
The TRUTH About Chain Thrift Stores
Herman Miller is, no doubt, an impressive furniture company but $8,000 for a lounge chair is pretty intense... Watch as we ask why these pieces are so costly and, more importantly, are they worth it?
What's the difference between Hydro Flasks and other reusable water bottles on the market? How have these water bottles turned into more of a fashion accessory than anything else? But, above all else... why do Hydro Flasks have a cult following?
This chair may be the most iconic office chair in the world... but it's journey in history and pop culture is more interesting than you'd think.
Lululemon is a multi-billion dollar company which has paved the way for athleisure as we know it today. However, their community has a dark past, a shady present, and we're curious about their future...
Chances are you, or someone you know, take some sort of dietary supplement. However, as powdered greens rise in popularity, we wonder: are they worth the hype?
Patagonia recently released a Hemp clothing line as part of an effort to diversify their range of materials. Watch as we break down the viability of hemp vs cotton, as well as how Patagonia plans on making industrial hemp a popular textile option in the future. What about you, do you think hemp will succeed in the long run?
Liquid Death is making health and sustainability cool through their ingenious marketing and advertising. But is this all as exciting as they make it out to be when it's literally just... water?
Many people know Fjällräven from the ever-so-popular Kånken backpack. However, as a pioneer in the outdoor clothing industry, their legacy goes way beyond that iconic accessory. Join us as we uncover how this brand got to where its at today!
Purchase shares in great masterpieces from artists like Pablo Picasso, Banksy, Andy Warhol, and more. How Masterworks works: -Create your account with your traditional bank account -Pick major works of art to invest in or our new blue-chip diversified art portfolio -Identify investment amount -Hold shares in works by Picasso or trade them in our secondary marketplace
The Kånken Backpack has been an iconic accessory for years but how did it become so trendy amongst city-dwellers and hikers alike? Does it really shape up against it's competitors? More importantly... does it best represent the Fjällräven brand?
Sunglasses made by top designer brands have risen in popularity (and prices) but did you know that behind it all there's ONE company pulling the strings?
When it comes to waterproofing and durability for outdoor gear, GORE-TEX can't be beat... Or at least that's what we thought until we found out about Fjällräven's alternative.
We all know YETI coolers are durable and high-quality, but how exactly did these coolers become THE brand for anyone who wants to appear rugged, outdoorsy, and generally hardcore?
How did this famed workwear brand go from producing strictly high-quality durable pieces to selling Carhartt branded Bluetooth speakers, coffee pots, margarita glasses, and more???
We're about to discover how exactly Birkenstocks managed to create a shoe style so synonymous with its brand name and so popular amongst city-dwellers and outdoor-enthusiasts alike.
These weird foam clogs were all the rage back in the day and, somehow, made it back into fashion today. Let's find out why!
These ugly yet practical and comfortable shoes have swept the nation - from appearing on runways to celebrity collaborations. Our only question is: How?!?
The PROBLEM With Starbucks Coffee
Patagonia presents itself as an environmentally conscious brand, constantly promoting sustainability and anti-consumerism. Our question is: is Patagonia actually helping the planet or is it all just marketing?
The electrification of bikes has meant a lot more people are going by two wheels because it’s better for the planet (and it’s easier than pedaling!), but... is it wheelie our best option??
As sparkling water brands like Bubly and LaCroix pop up left and right, SodaStream claims they can save the planet (and your wallet) by allowing you to make your own bubbly water right at home. It almost sounds too good to be true, so is it??
When asked to name a "luxury watch", most people think Rolex. So how did this super-popular watch brand, one that's been around since the early 1900's, manage to keep most of their business practices under wraps all these years??
Vans shoes have become the quintessential street culture shoe brand beloved by skateboarders, musicians, actors, and so much more - but how did they begin and where along the way did they become so successful?
We all know brushing your teeth is good for you, but do we know why? And, more importantly, is there a difference between the products we use??
Trucks have come to dominate the roadways of North America (seriously, the Ford F-150 is the #1 selling vehicle in the US). But... how did we get to this point?
UNIQLO has slowly been taking over a niche clothing market globally by advertising themselves as affordable while still maintaining quality. We're wondering... Is that even possible??
The TRUTH about Dollar Shave Club
How did Trader Joe's come to create such intensely die-hard fans that spend an insane amount of money on their specialty foods?? Join us as we try to understand this phenomenon, all through looking at the history of Trader Joe’s and other things this company does differently from the competition.
Dyson is perhaps the most coveted vacuum brand available in this modern era, offering the most stylish and intelligent vacuum cleaners on the market (all while costing you an arm and a leg) - but how much of the hype translates to real value?
Smart home tech, such as the Amazon Alexa or the Google Home, has been around for quite some time now - and there always seems to be more gadgets to buy and features to try out. Today we get into if these items worth the investment, if they're listening to our every move and plotting against us, and more!
Gatorade has long reigned supreme as the king of all sports drinks, with a longstanding reputation as the “beverage of champions” and a long list of celebrity athletes endorsing the neon-coloured drink. But we're wondering: what’s this drink actually doing for - or to - our bodies?
National brands have dominated the world of consumer goods for decades, and yet people have begun gravitating to cheaper products that pay next to nothing on advertising. But is this just another “you get what you pay for situation”, or is there something to the no-name brand?
In the last couple of decades we've seen startups such as Stripe, Venmo, Wise, and (of course) PayPal emerge as a response to the dependence on traditional banking systems. What we're wondering is: Do they actually do what they promise?
How did this one retail giant turn shopping for basic items like toothpaste and shower curtains into a form of therapy for a very specific target demo: young suburban moms ???
The “not milk” movement is here with promises of a healthy, environmentally friendly alternative to dairy. With oat milk set to be our rising star having taken over shelves across the world, it’s time to ask why.
Ever wondered about that little skeleton thing on the Arc’teryx logo? We looked it up so you don’t have to!
Vibram got its name almost a century ago by totally revamping the footwear industry with their durable, practical, and ground-breaking soles. The brand has infiltrated almost every closet in the Western world, but are we better off for it... ?
Bialetti revolutionized the way we drink coffee all while spurring on an international social movement, but in doing so almost spelled their own demise. Today interest in Moka Pots is on the rise as one of the all-around best ways to make coffee, but is this enough to revitalize a dying way of life?
Austin Robb, Patagonia’s equipment product director, thinks that zippers are a "nightmare" and a "pain in the a**". Watch to find out why!
Apple Airpods revolutionized the way we listen to music by eliminating that supremely pesky wire constantly catching on drawer handles as you clean the kitchen. But for all the modern Airpod craze, we tend to overlook a minor detail: they’re literally trash.
Teflon's latest competitor on the market, promising to be a healthy, safe, and eco-friendly alternative, is ceramic cookware. But, is it actually any of these things?
In 2007 Lululemon launched a line of clothing made out of a "cutting-edge" material but, was it all it was cut out to be?
vaIn 2020 Air Fryers surged in popularity with promises of a low fat, healthy alternative to your favorite fried foods. Today it feels like every health conscious foodie and their dog now has an air fryer, but has anyone gotten any healthier?
At the beginning of every year there’s a predictable surge of gym memberships, only for those same people to stop going all together after just a few weeks. But what if this New Year’s phenomenon wasn’t just about human weakness, but instead the result of a deliberately manipulative industry that capitalizes on failed goals?
Ever wondered what the actual manufacturing costs of a Hydro Flask is? Join us as we find out how much of a profit they make on these bottles...
It seems like every other day we’re confronted with a new technological wonder that everybody is flocking to, but amidst all the hype there’s a quiet trend towards one of the oldest audio technologies available: vinyl records. But are these relics actually the peak of musical experience, or are we just riding the nostalgia train?
Minimalism was a huge lifestyle movement that was popular just a few years ago, but now it seems like almost no one talks about it anymore. Here’s what we found on the rise and fall of the minimalist movement.
Why Nobody Likes Beats Headphones
Costco is known as a low cost bulk buyer's heaven, but in the last few years the warehouse store has also become a discount fashion house. They sell more clothes per year than huge retailers and at a seemingly affordable price... we're just wondering how.
Why is it that so many people are willing to dish out $1500 for a Canada Goose jacket? How is it that this small family-run brand from Canada became a worldwide status symbol that models, movie stars, and fashion moguls love to wear? Are they really worth the hype and insane price tag? Join us as we figure all of this out and more!
Vaping is rapidly taking over the smoking scene, touted as a healthier way of curbing cigarette addiction. And with it, the public discourse around the product has been getting heated, with misinformation spouted on both sides. We all (probably) know that vapes aren’t the greatest for you, but could they actually be making addiction worse?
Reformation claims to be the first green fast-fashion company around, but is this even possible or is Reformation just another scam?
Meal Kits are a convenient subscription that are ever-growing in popularity, watch as we break down just one aspect about how wasteful they can be.
We all know ordering through meal delivery services like UberEats can put a pretty big dent in our wallets but... just how bad is it?
Even though this material is known for its durability, how long does it actually withstand the test of time within an article of clothing?
One of the great mysteries of life is how the Diet Coke Person became a cultural fact. In the last few decades, the drink has gone so far beyond just a means of cutting back on sugar: it’s become its own way of life. And the reason why is honestly a little disturbing.
We can all recognize the classic wool Allbirds shoe - but did you know they've released the Tree Runner, which is made from (you guessed it) natural wood fibre? Watch to learn more!
These days if you go walking around without an effective deodorant, you'll probably get the side-eye from strangers and friends alike. But deodorant is actually a pretty recent invention that humans went without for most of our history, so how did it become so normal?
I’m sure you know that Yvon Chouinard is the founder of Patagonia and a multi-millionaire - but do you know what he did to get there?
Today, for many people around the world, the credit card is the most common form of payment they use on a daily basis. And we all know how dangerous these cards can be in terms of racking up debt, but turns out there’s a whole other side to credit cards that might just be costing you a lot more money than you realize.
Ever wondered why the Eames chair by Herman Miller is so pricey? Us too!
Does the higher price tag on designer goods actually translate to higher quality products? Why are people willing to spend so much money on luxury items in the first place? Here’s what we found out.
A lightweight, comfortable, good looking, and WATERPROOF shoe? Vessi claims they've made a shoe to do it all and we're wondering if it's really all it's cracked up to be.
When all these sunglasses are owned by one brand... how different can they actually be?
The legendary B Corp Certification claims to be one of the best ways to certify and legitimize a company's intentions. We're wondering... Can we trust them?
How Knockoffs Became SO Popular
Car dealerships are one of those things we all kinda hate and distrust, and yet they still somehow keep getting away with absolutely gouging us on prices. So what are we supposed to do about it?
The PROBLEM with Wayfair Furniture (DTC)
Facebook Marketplace has started to completely dominate the used exchange scene, becoming the place to go whether you’re looking for clothes, furniture, or used electronics - they’ve got it all. Marketplace is the only reason why many people are even still using Facebook, and we think there’s a good reason for that.
Unless you are living under a very large rock, you have heard about the historical denim jeans industry leader: Levi’s. The story of how this brand came to dominate the global market of denim might make you look at your old blues a little differently.
Now you can buy everything from an organic apples to organic mac and cheese. But we wanted to know what that organic label actually means and if organic foods are really that much better for you to warrant their higher price.
Early on, bottled water became the villain of the environmental movement. Somehow, there’s still one million plastic water bottles being purchased every minute around the world. So, why do we keep buying bottled water and, more importantly, how do these companies profit off our need to?
The Zero Waste movement hit the internet in the mid 2010’s with a new way to save the planet and, thus, changing the direction of the environmental conversation online. But over five years after the movement first started, did it actually do anything?
For decades now, it seems like Gatorade has reigned king supreme over the sports drink world... that is until Logan Paul and KSI launched Prime. The brand and the marketing duo behind it make big promises, and an even bigger splash so we thought it was about time we took a look at what’s really going on.
Now you can buy everything from an organic apples to organic mac and cheese. But we wanted to know what that organic label actually means and if organic foods are really that much better for you to warrant their higher price.
REI is one of the largest and most well known outdoor store in the USA with over 170 stores across the country. One of the main reasons they have been able to pull this off is because of their company structure as a co-op… but what does that even mean?
You’ve probably heard of the pink tax, but we've got a new phenomenon to tell you about: the gun metal gray tax. Also known as the higher price that men have to pay for lawnmowers, weedwhackers, and hedge trimmers, and we’re not talking about farming machinery here, we’re talking about men’s grooming and personal care products, and yes, we’re gonna talk about Manscaped.
Sunscreen is a hotly debated topic with all sorts of opinions swirling around the internet about it, but is it all that it’s cracked up to be? Let’s get into it.
Speciality waters are EVERYWHERE these days, the biggest brand of them all being Smart Water. They've been really pushing Alkaline Water lately and, with claims of healing benefits of ALL sorts (improving bone health, immune system support and even preventing disease), we're wondering if there's substantial evidence to back up these claims and if this product is worth the buy.
Anyone who knows anything about bees at this point also knows that honey is just about one of the craziest miracles of the natural world. There’s a lot of buzz about honey these days, but here’s the thing: a lot of what we have access to isn’t actually honey. So... What is it then?
VEJA shoes are a viral sneaker brand with a cult-like fanbase and we wanted to know if they live up to the hype, all their claims about saving the planet, and why they aren’t the easiest shoes to find in stores. Here’s what we found out.
Sparkling water has never been so big, especially in North America. What used to be a fancy drink for rich people is now everywhere. Our question is, how did this become so popular and, most importantly, why???
Prime hydration came into the beverage scene with a big splash, but it wasn’t just excited fans in the headlines. Many people took issue with some of their claims, (including us) and now we’re seeing more drama with their second product lineup Prime Energy… but this time it’s actually a lot worse.
If you’ve spent any time in the suburbs of North America you’ve probably marveled at some immaculate and lush green lawns at some point. But between individual cost, water usage, pesticides, and more - lawns aren't all they're cut out to be.
Before cereal made it to our breakfast bowls, it spent decades as a fringe health food nobody would eat. What started as a sincere effort to get people to eat more fiber was quickly overthrown by the allure of sugar, and the commercial power of marketing to children. This is the crazy story of cereal.
There are few things that unite the masses like shared hatred. And for a while the plastic straw was our shared enemy until paper straws came on the scene which proved to instill people with a very different kind of hatred. We're here to figure out why!
Laundry detergent pods revolutionized the household cleaning industry and their cultural relevance was cemented after a bunch of people decided that eating them was a good idea. Their ease of use and satisfying design has made them many households go to detergent, but the reasons why are not what you’d think.
Here in North America, we have some of the cleanest, most accessible water in human history. And yet, companies like Brita have somehow convinced us that we need to keep shelling out our hard earned dollars for additional home filters. Is this all just a marketing scam, or is there something to these claims?
We've had smartwatches for a while now offering to monitor your sleep, blood pressure, heart rate, fitness, and even detect if you fall. But, are these wrist-computers as clever as they claim to be, or are they hiding lackluster technology behind a four-digit price tag?
If you are a person existing in this society and on YouTube then you know that the Internet is basically a necessity for our modern world to function. We’ve built an entire civilization on the Internet, and yet somehow Americans are still dealing with overpriced, cruddy service - if they even have Internet at all. How did we get here?
Superstar youtuber Mr. Beast launched Feastables chocolate bars in January 2021, and today is selling his bars all over the USA. This Youtuber brand has already disrupted the industry, but is this shiny new thing a good thing?
If you grew up in North America, Lunchables had a cultural stranglehold on your childhood, and they haven’t let up yet. Lunchables have been in supermarkets around the world for decades, and today they can even be found in school cafeterias. And the story of how they got there? It’s sketchy to say the least.
The average American uses 141 rolls of toilet paper a year, despite toilet paper being probably the worst way for you to deal with your dirty bum. We're here to find out how this inferior method to clean your posterior became the norm.
Temu has quickly become a trend online with influencers and youtubers using the platform to buy and promote ridiculous products selling for ridiculous prices. This is the latest peak in unbridled consumerism but its meteoric rise has much bigger implications than just another cheap knockoff website.
Black Friday has long been the biggest shopping day of the year. But times are a’changin’, and the things that made it the cultural phenomenon it was (the midnight lines, fist fights, and the cheapest T.V.s anyone’s ever seen) are no more. And things have changed for the worse.
Today we’re going to be telling the very interesting story of how this little fruit took over a country, and how it might be speeding out of control...
Le Creuset is a 100 year old brand known for their Dutch ovens that can cost upwards of $400. This cookware company was launched back into the spotlight recently by something that this company could have never predicted: a pandemic induced global obsession with sourdough bread.
Doc Martens have always stood as a symbol for the punk and anti-establishment movements, but were honestly also known for being just really solid boots. However, there's been a recent downfall in quality that even the most loyal of wearers have admitted to. This is the story of the rise and fall of Dr Martens.
The Christmas tree is a tradition that’s provided joy and meaning for millions of families across the globe over the course of centuries. Today, most people celebrating Christmas are doing it with a fake tree and the trend is only getting bigger.
By now, we’ve all heard the story that Coke invented Santa Claus, or at least decided on his iconic red outfit. But, like most things on the internet, this isn’t entirely true... and the truth is actually way more interesting.
Scented candles have been growing in popularity and as they have brought into question what these things are actually made of and what that means for people who use them.
America has a problem with stuff and every couple of years there’s a new trend that promises to help us deal with our stuff addiction and probably the most iconic of this era was Marie Kondo. But we’re not folding our shirts like little pastries anymore… and neither is she.
Meal replacements are rapidly gaining popularity, the brands that have emerged to meet this demand promise that you can fuel your active and busy lifestyle with a simple, healthy, and affordable and scoopable version of the food that we all rely on… but these meals in a bag might mean something very different for the future of our food.
What was once a symbol of your eco-friendly lifestyle has now become a status symbol - with people owning whole walls of reusable bottles to show off online. The latest and largest name to take over this scene is the Stanley Quencher.
Not that long ago, Coca Cola (and most drink companies at the time) sold their beverages in glass containers. These bottles would get used, washed then reused over and over in an endless glass cycle. This dreamlike utopia is long gone today… and Coca Cola killed it.
A lot of the things we buy at the grocery store we assume to be what it says it is, but if you’ve watched any of our videos you know that isn’t always the case. Today we’re diving into the murky waters of the fishing industry, to understand why so many people are getting catfished at the till.
There is a growing feeling that clothes today SUCK, even expensive brands today have quality issues reported by shoppers and the used market for these vintage pieces of clothing has gone crazy. So why are old clothes better than new clothes?
Parking lots are one of the uninspiring products of modern urban infrastructure. These huge swaths of pavement are dedicated to one purpose only. Parking cars. So why is it that something so common and so simple, can suck so bad?
Even if you don’t have a baby, we can all agree that thousands of dollars for a stroller seems a bit excessive. Today we’re going to show you just how these upscale strollers became common in the marketplace.
For millions of people, their daily stop at Starbucks is a routine they don’t even question. We're here to figure out how they become the biggest coffee chain in the world and dive into their incredibly clever marketing, devious design, and uncanny ability to make people spend their money,
The Bass Pro Shops hat has become a cultural signifier that nobody expected and represents an industry with huge influence over men in North America. So pack your pickup with some sandwiches and the spirit of adventure, because we’re heading to Bass Pro Shops.
How we smell to others has become a huge industry and I’m here to say things are officially out of control. Today we’re diving into the weird world of fragrances.
You heard it here first, folks. Big, bold, and colourful is in and minimalism is out! Say hello to the newest and honestly one of the most frightening trends yet. Maximalism.
The AirUp bottle is yet another contender in the water bottle games that seems to be taking over the internet. This one has a cool smell based feature that seems a little fishy...
Nowadays, the athletic wear industry is worth billions and billions of dollars and how the brands leading this industry have created this demand is equal parts impressive… and disturbing.
Nowadays, car tech has advanced to do just about anything: pedestrian detection, automated parking, even self-driving. All these advancements supposedly make driving not only more enjoyable, but safer. But as tech bros take over the auto industry, are new cars all they’re cracked up to be?
The outdoor gear industry started as a purely functional thing and today price tags are higher than they’ve ever been, the hype is ridiculous, and it seems like the whole point of all this has been missed… to get us outside.
Globally our collective attention span has been shrinking by the minute and the cultural landscape has shifted to match it - the speed of our trends is at an all time high, so what is all this rush going towards?
Today, thrifting and second-hand shopping are so normalized, popular even, but they weren’t always. So, what made us swap our Hollister cargo shorts for vintage Levi’s and what does it mean for our consumer habits as a whole?
Over the last few decades, dollar stores reached seemingly unstoppable momentum, dwarfing giants like Walmart and McDonalds in terms of numbers, but now they’re shutting down. We're wondering why that is and what that means for us into the future...
TEMU has changed the online shopping world with their low quality products, insanely cheap prices, and lack of transparency. Because of the TEMU-ification of online shopping, we're seeing even sites like Etsy changing for the worse.
For millions of people in North America, air purifiers have become a signature household item. This billion dollar industry keeps growing by the minute, promising us one of basic human needs - clean air. But, how did we go from having a general concern about the air we breathe… to this?
Cruise ships have had a bit of a rough time in the news over the years. From the literal Titanic, to public outrage over their existence anywhere, to pandemic disasters, to the 9 month cruise disasters that went viral earlier this year, these floating cities are a contentious way to travel. And yet their popularity is booming... we're here to figure out why.
Coffee is probably the most culturally significant drink in America, but there’s an uncomfortable reality that not many people understand. Coffee might be going extinct. But why is this happening? And what do we drink in a coffee-free future?
More than ever products are misleading us into thinking they’re better for us, better for our wallet, or better for the planet than they really are. And we all just want to buy stuff without feeling guilty right?
Americans are truly addicted to buying stuff and these storage lockers have become a fascinating metaphor in the story of how the American dream has failed. So what's happening?
In the last few years, fast food chains have been backing out of deals with alternative meats, shares are dropping for companies like Beyond Meat, and the industry hasn’t even put a dent in beef sales. So what happened, and is there any coming back?
Why is it that, in the past couple of years, the exponential growth of alternative milks has slowed down to a crawl and cows milk has gained in popularity again?
These days, EVERYTHING is subscription based. From the movies we watch, the music we listen to, and even the calculators on our phones — subscriptions are ruining the internet. And everything else too…
Zyn is the latest big tobacco product to be making headlines. These nicotine pouches have spawned a whole culture of “zynners” who are using these pouches in place of a personality and supply can barely meet the growing demand. And listen, if you thought vapes were bad… you’re going to hate Zyn.
The sound of a can being opened triggers something in our brain. And over the years the aluminum can has gone from just a simple vessel to a symbol of progressive business business practice and a brands commitment to the planet. But the truth about these cans is a little more complicated than that.
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In 2024 the Pumpkin Spice Latte got here earlier than it has ever before. This super sweet gourd-based beverage rakes in hundreds of millions for Starbucks every year and marks the seasonal shift from brat girl summer to the coloured leaves and flannel shirts of fall. But how did we get here?
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Today there are more celebrity products than there has ever been before. It’s like the newest and best thing that you can be doing as a famous person is releasing your very own no-name alcohol or coffee brand with your face on it - but what do these celebrities know about any of these products?
The pressure to buy stuff has never been higher than it is right now, but it seems the pendulum has swung in the opposite direction with the internet's latest fixation: “underconsumption core”. But with the internet’s habit of tossing trends out as fast as they come in, will it even last?
The “wellness industry” is a consumer category that promises us a better life through the consumption of very specific products and services ranging from mindfulness apps, health supplements, skin care routines, or the good old cold plunge. These products range from kind of misleading to literal scams and they’re making billions of dollars in the process.
Thanks again to Ground News for sponsoring this one! Visit https://ground.news/futureproof to access diverse perspectives all in one place to stay fully informed. Subscribe through my link for as little as $1/month or get 40% off unlimited access this month only.
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Follow Levi on his socials for updates moving forward! Otherwise, (hopefully) see you in the new year. Happy Holidays! Join our Patreon: https://www.patreon.com/FutureProofTV Stay updated on our socials Instagram: https://www.instagram.com/futureprooftv/ Facebook: https://www.facebook.com/futureprooftv TikTok: https://www.tiktok.com/@futureprooftv Reddit: https://www.reddit.com/r/futureproof/ Want to work with Future Proof? Suggestions? Hate mail? Get in touch with the project manager, Lu: contact@befutureproof.ca