The "Precious Sons" production team - producers Marty Bell and Roger Berlind, legal representative Patricia Crown, press representative Joshua Ellis, advertising representative Peter LeDonne, and general manager Peter Neufeld - discuss the steps taken to bring the show to Broadway such as obtaining rights, building a creative team, the casting process, Broadway versus off-Broadway, the risks in mounting a production, marketing planning and costs, varying advertising, and experimental ticket pricing. Jean Dalrymple moderates.