Hypernormalization: Why Everything Feels So Bad As our political reality gets increasingly surreal and chaotic, it’s becoming harder and harder to make sense of things. But according to the theory of hypernormalization, the lack of a coherent sense is actually the point. And if we look at how this concept was used in the Soviet Union, we might be able to better understand what’s happening in America, and where we’re headed next. We’ll explain in this video on Hypernormalization.