Cults and The Internet: A Match Made in Hell? Twin Flames Universe has captured the attention of the terminally online, not least because its leaders, Jeff and Shaleia Divine, seem like total goobers. So what made Twin Flames Universe so attractive to so many seemingly-normal people? What does it mean that a cult can thrive on the internet? And are all of us just one Google search away from getting inducted into a creepy online cult? Let’s find out in this video: Why Do People Join Cults?