On this episode of Wide Open Throttle, Ford Truck's Marketing Manager Doug Scott sits down with Ed Loh, Jonny Lieberman, Allyson Harwood, and John Cappa to discuss the show-stopping Ford Atlas Concept and its controversial debut at the 2013 Detroit Auto Show. The crew also compare the fuel efficiency of Ford's popular EcoBoost V-6 to the updated V-8 offered in the 2014 Chevy Silverado and GMC Sierra and the new Ram1500 diesel. Scott also addresses Ford's take on the small truck segment, and their response to Toyota's complaints regarding the SAE Towing standard.