After Facebook announced it's name change to "Meta", metaverse news exploded in popularity. 2021 was also a banner year for NFTs, as their popularity exploded (in certain niche circles). It's not a surprise that this strange trend would sweep the automotive space, as automakers sensed a new avenue for marketing and relevance. But what even is the metaverse, what is Web 3.0? Do automakers really think this will elevate their sales, or is something else going on?