Because a positive societal image is so hard to earn, it seems evident that people and companies with an upstanding influence would do everything they could to uphold their social standing. Still, everyone makes mistakes. While a little “oops” here and there is acceptable - and even expected - this rule is often overlooked when the person or company erring is in the public eye. As social media has grown over the years, these mistakes have become even more prevalent, sometimes causing massive fallouts that damage reputations forever.