Paul is caught off guard when he is selected by Mark to be the pitch man for a huge business partnership and feels that Mark is pushing the Express Model too fast for his comfort. In an initiative to bring Wahlburgers out of the "indulgence" category and into a healthier market, Mark, Donnie and Paul are out promoting the newest menu item, The Impossible Burger. Meanwhile, Alma dons her green hard hat and takes charge in her new role of foreman at the Wahlburgers Dorchester construction site.