We live in an era where people tailor themselves online, putting out an idealised version of themselves to the world. So why can't we do it in real life? In the wake of turning his shed into London's number one restaurant and getting a knock-off clothing brand into Paris Fashion Week, VICE's Oobah Butler decides to audition lookalikes and send fake versions of himself to TV and radio interviews internationally in a bid to improve his brand. But can he get away with it?