The foundation of the XP1K franchise is and always will be the Polaris RZR platform and because of that we always like to give you an inside look into the building of these one of a kind XP1K machines. Keeping RJ safe is always priority #1 when building these machines, next is the cool factor and that means looks, horsepower and performance. All of which makes this RZR the ultimate off-road machine! More than a year of planning went into the development and execution of the “XP1K3” campaign. It took the build team of 15, more than a month to weld, stack, cut, bend and fabricate the custom playground with multiple obstacles. The Mad Media crew of 40 then spent 14 days on location battling dust, rust, rain, mud and fog to capture each of their incredible imagined obstacles.