The nation's pest control industry generates $600 million in annual revenue, and Orkin Canada is the nation's leader. But it's not just rodents they’re having to keep under control – it's outside rivals, ready to bite a chunk out of their market share. President Gary Muldoon is anxious to ensure the company is playing to its strengths, and that staff have good customer service skills as well as professional know-how. But when he’s on the road, working in disguise under an assumed identity, he soon discovers that staff lack some of the tools to make their working life easier, and that good hard workers are over-scheduled and pushed to their limit. When his working week is over, he calls the staff he met to HQ… and his touching words leave one worker in tears…