SUPPORT us on PATREON: https://www.patreon.com/twocentspbsds SUBSCRIBE to Two Cents! https://goo.gl/jQ857H Every decision you make comes with a price, which economists call the "opportunity cost." Understanding it can help you become a better CFO of your life. Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions. sources: https://en.wikibooks.org/wiki/Microeconomics/Opportunity_Cost https://www.thebalance.com/what-is-opportunity-cost-357200 https://examples.yourdictionary.com/opportunity-cost-examples.html https://www.wsj.com/articles/pepsi-cola-replaces-diet-coke-as-no-2-soda-1427388559 Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson Directors: Katie Graham & Andrew Matthews Written by: Andrew Matthews Executive Producer: Amanda Fox Produced by: Katie Graham Edited & Animated by: Andrew Matthews Images by: Shutterstock Music by: APM