SUPPORT us on PATREON: https://www.patreon.com/twocentspbsds SUBSCRIBE to Two Cents! https://goo.gl/jQ857H The market will judge your idea one way or another… why not hear the verdict BEFORE you quit your day job? Two Cents on FB: https://www.facebook.com/TwoCentsPBS Two Cents on Twitter: @twocentspbs Email us: twocentspbs@gmail.com -- Two Cents was created by Katie Graham, Andrew Matthews, Philip Olson CFP® and Julia Lorenz-Olson and is brought to you by PBS Digital Studios. We love dropping some knowledge on all things personal finance and helping you make better money decisions. Two Cents is hosted by Philip Olson, CFP® and Julia Lorenz-Olson Directors: Katie Graham & Andrew Matthews Written by: Andrew Matthews Executive Producer: Amanda Fox Produced by: Katie Graham Edited & Animated by: Andrew Matthews Images by: Shutterstock Music by: APM SOURCES: “If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity” by Rob Adams https://bizfluent.com/how-4493168-determine-market-viability-product-service.html https://medium.com/plusacumen/market-viability-7-steps-to-assess-your-competition-e4f67de84979 https://www.shopify.com/blog/13640265-the-16-step-guide-to-evaluating-the-viability-of-any-product-idea https://blog.hubspot.com/marketing/market-research-buyers-journey-guide https://www.sba.gov/business-guide/plan-your-business/market-research-competitive-analysis https://www.businessnewsdaily.com/5446-porters-five-forces.html https://www.valuemarketresearch.com/report/handmade-soap-market https://www.fastcompany.com/3021229/chaim-pikarski-the-amazon-whisperer