In 1993-94 the domestic appliance giant Hoover offered consumers two free flights to Europe or the US if they spent 1.100 on their products. But the overwhelming response led to parliamentary questions, bad press and disgruntled customers - some of whom even hijacked Hoover vans. Eventually 220,000 people did fly, but the case created a huge vacuum in Hoover's profit margin. Tom Baker narrates the story of arguably Britain's worst marketing disaster.