Gordon "ALF" Shumway is the protagonist and title character of the 80's NBC TV series ALF and its animated spin-offs, ALF: The Animated Series, and ALF Tales. At the height of ALF's popularity he was a merchandising machine with dolls, stickers, the ALF telephone and, of course, ALF Burger King puppets. Due to some broken promises ALF also starred in the poorly received television film Project ALF for ABC, and eventually hosted the short lived talk show ALF's Hit Talk Show for TV Land. ALF was created and has been performed for his entire existence by Paul Fusco.