TEDDY RUXPIN was a talking animatronic... NOT bear introduced in the mid 1980's that quickly became the hottest toy on the market. Buoyed by that success WORLDS OF WONDER, the makers of Teddy Ruxpin, went all in on tech with Lazer Tag and a host of other tech driven toylines. And then the Nintendo Entertainment System, or NES, came along and changed everything for both World of Wonder and Teddy Ruxpin.