Cameras follow CEO Elaine Gibbons in her new role, as well as husband-and-wife corporate team Wyn and Charlotte, the marketing department, and the public facing information centres, like the Aberystwyth operation, who are at the coal face of modern Welsh tourism. While digital support press on with a plan for an app to track the Easter bunny in Monmouthshire, Elaine hits on an idea for a viral video to get people excited about Wales, whatever the weather, inviting Derek Brockway to make a virtual walking tour from the comfort of a TV studio. But the weatherman's sunny disposition is thoroughly tested by Elaine's hands-on approach.
It is St Dwynwens Day and romance is in the air. Wow Wales CEO Elaine wants to woo the world, and the tourism team have come up with a top-notch campaign to bring the love to Wales. Passions also run high in the office as Wyn and Charlotte salute their favourite saint with a very special take on a timeless romantic ballad. Meanwhile, IT guru Nez travels the globe via virtual reality, while the Aberystwyth information centre have to cope with the hen party from hell. And Elaine dabbles with a Welsh dating app and gets a little too hands-on with a love spoon specialist. Comedy shadowing a fictional Welsh tourist organisation starring Sally Phillips, Mike Bubbins, Mairi Beard, Sara Gregory, Sion Pritchard, Tudur Owen and special guest star Steve Speirs.
Guest starring Gareth Edwards. Tensions are running high at Wow Wales - the tourist agency were attitude makes up for lack of funding. CEO Elaine (Sally Phillips) has a new Welsh Legends initiative to launch but is having trouble telling her rugby icons apart. Corporate suffer a crisis when Wyn gets locked in a mobile tanning booth (“Tan in a Van”) before a major sponsorship deal and in Digital, union rep Nez (Ellis James)is plotting a showdown with management over ergonomic mouse mats. Meanwhile in the tourism call centre Cara has decided that honesty is the best policy – which doesn’t bode well for any enquiries about holidays in Wales.Comedy shadowing a fictional Welsh tourism organisation. Starring Sally Phillips, Mike Bubbins, Mari Beard, Elis James, Jenna Preece, Mali Ann Rees and special guest legend Sir Gareth Edwards.
She may not know much about Wales but tourism agency CEO Elaine (Sally Phillips) has just discovered that Merlin is Welsh – possibly – and is about to go “full on Harry Potter” in a new magical marketing mix. Meanwhile in Aberystwyth the team embrace their inner dragon, rural outreach worker Marshall meets a tour guide who is serious about the mysterious and Nez assesses the power of passive aggression in digital communications. All this and a guest appearance from Goldie Lookin’ Chain. Comedy series shadowing a fictional Welsh tourist organisation starring Sally Phillips, Sarah Breese, Richard Elis, Sion Pritchard, Sara Gregory, Tudur Owen and Elis James.
It’s the grand opening of the Welsh Music Walk of Fame and Wow Wales Corporate duo Wyn and Charlotte brave the rain to salute the legends of song and hide the fact that the advertised appearance from Sir Tom Jones is not actually going to happen. CEO Elaine seeks out new levels of relaxation ahead of a key summit with the heads of the Irish and Scottish tourist boards who are about to hear her plans for a “pan Celtic break”. What do the three places have in common besides golf? And do they really need to get the English involved? Meanwhile Nez reveals an augmented reality app for Welsh heritage spots which is capable of causing shock and awe. Comedy shadowing a fictional Welsh tourist organisation. Starring Sally Phillips, Mike Bubbins, Mari Beard, Sian Harries and Elis James. Plus special guest stars Ronni Ancona and Neil Delamere.
The Wow Wales marketing team have their heads in the clouds for a blue sky session based around renaming Cardiff Airport – but is Jason Mohammed the Welsh superstar most synonymous with international jet-setting? Meanwhile the flagging call centre team are set for an inspirational visit and speech from motivation guru Nev Wilshire … of TVs the Call Centre fame. In corporate Wyn and Charlotte get into sports sponsorship (but at a budget) and CEO Elaine is set to schmooze a key Welsh politician with shotguns and a spot of clay pigeon shooting. What could possibly go wrong? Comedy series shadowing a fictional Welsh tourism organisation. Starring Sally Phillips, Tom Price, Remy Beasley, Leroy Brito, Mike Bubbins, Mari Beard, Elis James, Mali Ann Rees, Gareth Potter and special guest Call Centre motivational guru Nev Wilshire.
A brand new series of the comedy shadowing fictional Welsh tourism agency Wow Wales! CEO Elaine is keen to say “Croeso” to the world from their new premises. Elaine also visits a museum stockroom and gets up close and personal with the artefacts expert and his mummy. Elsewhere, Wales is gripped by Banksy fever following the discovery of his artwork in Port Talbot. Have Wyn and Charlotte managed to persuade the mysterious genius to create some bespoke art on the Wow Wales office wall? The whole staff are proud of the new premises, however they have to contend with an environmental protestor who is sticking to his principles and proving difficult to shift. Meanwhile, Gwilym attracts international recognition for his ultra-grim walking tour – The Trail of Tears.
Head of Digital Nez (Elis James) explains why Genealogy Tourism is booming – can Wow Wales persuade people from all over the world with a bit of the Land of their Fathers in them to visit the Motherland? The Aberystwyth Icentre are shocked to receive an audience with the King of Wales – straight from the USA! All the staff do DNA tests – this means CEO Elaine (Sally Phillips) gets to discover if she really does have some Welsh in her roots. Meanwhile Wyn (Mike Bubbins) and Charlotte (Mari Beard) recruit a passionate Welsh legend for their publicity campaign.
Elaine passionately wants to promote Wales as the ideal location destination for screen projects – as a background the Welsh landscape can look stunningly beautiful or ruddy awful depending on the requirements of the script! Wyn and Charlotte are proud to support a new feature film shooting in Wales. They undertake a set visit and are astonished at just how much they are permitted to see as the cameras roll! Wyn in particular needs a lie down afterwards. Meanwhile Nez contacts a “white hat hacker” to check the security of the Wow Wales website. He proves to be a genius at disrupting websites and a dunce at putting things back to normal. Plus Elaine samples the very latest in Welsh fusion cuisine when a genius contemporary chef opens a pop-up eating experience in a disused Cardiff washing machine factory.
Elaine attends a business networking event for powerful women and bumps into her old friend Meinir owner of the Organic Wellness Centre in Swansea – who can’t hide her surprise to see Elaine at an event for successful people. Meanwhile the Marketing Team stretch themselves to the limit as they investigate the Welsh Yoga App. And Wyn feels the burn as he makes the case for cycling in Wales, donning lycra to showcase his pedal prowess. Elsewhere Jon has been promoted sideways and is seeking out new horizons for Wow Wales from his new desk on the Welsh/English border. Jon gets a meeting with a government MP and is keen to talk-up the feelgood factor of a trip to Wales.
Elaine wants Wow Wales to focus on “owning” the concept of “bad weather” so the marketing team led by Rob have their heads firmly stuck in the clouds. The lightning bolt of inspiration strikes big time as they sponsor a storm! Soon Storm Wow Wales! reaches the coast in Aberystwyth, where Gwilym points out to a sodden family of tourists just how grateful they should be for the Welsh rain. Kara is on call with advice for holidaymakers stuck in caravans while it pelts down all over the countryside. Meanwhile Nez develops a brand new accommodation app. Due to combination of weather, technical mix-up and no alternative sleeping options Elaine ends up using it and spending the night with Nez in his one bedroom flat. Just the two of them keeping shelter from a thunderstorm and watching a romcom. As night falls, Elaine and Nez are determined to keep relations professional!
Wow Wales! are on a mission to celebrate the very best of the place - so that means awards for everything you can possibly imagine in Wales! Wyn and Charlotte believe you can’t have too many awards even if that means four gongs for Best Welsh Beach – North, South, West and East –(East!?!?!?!) CEO Elaine is thrilled to have bagged a VIP to present the awards - none other than national treasure Jason Mohammad. But that doesn’t mean the TV pro will go easy on Elaine when he grills her on BBC Wales in the run-up to the event. For a confidence boost, Elaine visits Meinir in her spa to harness the positive power of Welsh crystals. And to win over her awards audience, Elaine performs a poem in Welsh. How does her recital go down? PA Kath is forced to tell her boss some home truths...
Wales are playing a massive match against South Africa at the Principality Stadium and Wow Wales have an exciting new rugby-based tourism campaign to promote on game day! Elaine Gibbons their Welsh-born-English-raised CEO is caught between a ruck and a hard place as she attempts to schmooze her VIP guest. Meanwhile it’s a dream come true for corporate duo Wyn and Charlotte to get their hands on access all areas passes to the home of rugby, while staunch nationalist and Aberystwyth centre leader Gwilym is less than overjoyed to be visiting Cardiff.
