Farming in Fukushima was hit hard by the 3.11 nuclear accident. There is, however, a young farmer (and former model) who has been steadily increasing his sales. Long lines of women form at the “Pizza Kitchen Car” launched by his apple and peach farm, ‘Oononouen.’ The farm’s fruit as well as local vegetables are used as pizza toppings, highlighting delicious Fukushima produce. Far from being an oddity, Oononouen farm is part of a larger trend. In 2015, 40 young farmers from all over Fukushima joined forces to establish the “Cool Agri” organization, which acts as a prefecture-wide framework for agricultural production and promotion. This program shows viewers how the organization’s activities provide a model for energizing farming, not only in Fukushima, but across the nation.