→Subscribe for new videos every day! https://www.youtube.com/u→’s imagination like few others. On March 20, 1992, another battle entered this conversation. Herwald vs. Kelleher. Okay, so most likely, you probably don’t have any clue who Kurt Herwald and Herb Kelleher are and why they decided to match up against one another, but you soon will. Want the text version?: http://www.todayifoundout.com/index.php/2014/02/two-major-companies-decided-use-arm-wrestling-match-instead-lawsuits-resolve-dispute/ Sources: http://www.freibergs.com/books/nuts-southwest-airlines-crazy-recipe-for-business-and-personal-success/excerpts/malice-in-dallas/ http://www.pon.harvard.edu/daily/business-negotiations/wrestling-with-a-win-win-solution http://www.pbs.org/kcet/chasingthesun/innovators/hkelleher.html http://en.wikipedia.org/wiki/Southwest_Airlines http://www.youtube.com/watch?v=51a5xuxxxZQ&feature=c4-overview-vl&list=PLD8C2A0EC0E1E4E69 http://news.google.com/newspapers?nid=1665&dat=19920322&id=BOYiAAAAIBAJ&sjid=SyQEAAAAIBAJ&pg=3664,4087219 http://news.google.com/newspapers?nid=1298&dat=19920321&id=POBLAAAAIBAJ&sjid=VYsDAAAAIBAJ&pg=6715,3308027 http://www.swamedia.com/channels/By-Date/pages/1966-to-1971 http://www.fastcodesign.com/3022215/terminal-velocity/what-it-was-really-like-to-fly-during-the-golden-age-of-travel http://www.texasmonthly.com/topics/southwest-airlines http://en.wikipedia.org/wiki/Dallas_Sportatorium http://en.wikipedia.org/wiki/Herb_Kelleher http://www.dallas-lovefield.com/love-notes-chronology-of-events.html