After introducing the original concept of The Third Wave by futurist Alvin Toffler, which examined the transition of human society from Agrarian to Industrial to the Information Age, Mr. Case explains how he’s adapted Toffler’s idea to describe the three waves of the Internet. He provides insights into the First Wave (1985–1999) when the Internet was created, the Second Wave (2000–2015) when companies built programs and apps on top of it, and what we should expect to see during the current Third Wave, a period that will integrate the Internet into our daily lives more deeply than ever before.