Nearly everyone has been RickRoll’d. But few know the real story of the artist behind the 1987 hit “Never Gonna Give You Up” nor do they know about the mysterious origins of the viral RickRoll video meme that exploded in the mid-2000s. VICE meets Rick Astley and the creators of the song to learn about Rick’s meteoric rise to fame, sudden retirement, and surprising comeback. We also meet the creator of the popular RickRoll meme that cemented this persistent hit for generations to come.