SweeTango, Zestar, Rave, Cosmic Crisp, Evercrisp, Arctic, Kissabel, Envy. These are the names of fancy new apples hoping to satisfy your taste buds. Farmers are racing to grow and sell the perfect apple, one with the best texture, the best crunch, the best flavor — even an apple that won’t brown. The most innovative apples on the market are patented, trademarked, and have catchy names, logos, and slogans. And consumers have shown they’re willing to pay a premium price for an apple that guarantees a flavor-packed bite.