It's 1935 and a hot-headed Kentucky gas station owner named Harland Sanders develops a new method for making fried chicken, drawing customers from far and wide. Soon, tough times force him to take his secret recipe on the road, as he works to establishes franchises across the country. Over time, he builds a national fast-food brand, becoming a cultural icon. But when his company is sold to a food conglomerate who changes his recipe for cost cutting measures, he goes to war against his own chicken empire--and wins.