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Selling the American Way

Still haunted by the Great Depression, Americans needed to be coaxed into enjoying their new-found affluence. This episode shows how the invention of television and the perfection of the art of advertising were used in both commerce and politics. Highlights advertising gurus Norman Vincent Peale and Rosser Reeves, shows how Richard Nixon applied slick new media techniques to save his career and how Washington learned to manipulate the media, hiding undercover operations in places like Iran, Guatemala and ultimately, Vietnam. 50 min.

English
  • Originally Aired February 2, 1997
  • Runtime 45 minutes
  • Network History
  • Created September 15, 2015 by
    Administrator admin
  • Modified September 15, 2015 by
    Administrator admin
Name Type Role
Tracy Dahlby Director
Alex Gibney Director
Susan Motamed Director