Willian Castle: King of the Gimmicks

William Castle - A master showman, the stunts and gimmicks that Castle used to promote and sell his films are legendary. From having a plastic skeleton on strings fly over the heads of the audience to insuring the lives of the viewers with Lloyds of London to be paid if anyone dies from fright, Castle's tricks always played better in the trailers than they did when you were sitting in the audience.