The aspiring models star in adverts for a luxury car brand under the direction of their mentors, before the client chooses the winning production – and only the most sleek and sophisticated commercial will make the grade. The two losing coaches then have to single out their weakest candidates and send them to the elimination room
The remaining models are challenged to put together an outfit in four minutes. The campaign requires them to take part in an interview conducted by Gordon Smart, journalist and editor of The Sun's celebrity column Bizarre. They are later sent to Harvey Nichols in London where they must choose outfits to wear at a red carpet event. The winner of the task is chosen by the interviewers based on their ability to answer tricky questions.
It's off to France as the competition makes its way to Paris for a Longchamp campaign, where one of the hopefuls is sent home sooner than expected. After the campaign, one of the models secures her safety for another week. Back in Britain, all three of the mentors must each choose one girl who will move on to the finale.