Perhaps no artist came to capture the optimistic spirit of America in the first half of the 20th Century better than Norman Rockwell. In an era before television became the mass medium that united the nation, Americans turned to the pages of The Saturday Evening Post to learn about themselves and the world abroad. Facing them on the covers of the most popular issues was a perfectly frozen picture of Americana captured by Rockwell. And yet for all his achievements, he never took comfortably to the label "artist."