How do you fix broken public systems? You spark people's competitive spirit. In a talk about getting people motivated to make change, public sector strategist Abhishek Gopalka discusses how he helped improve the health system of Rajasthan, a state in India home to more than 80 million people, using the powers of transparency and public accountability. "Motivation doesn't just appear," Gopalka says. "Something needs to change to make you care."