Brendan honed his tattooing skills in prison and made a new life for himself on the outside through his passion for ink. But today he's the one under the needle, fixing his very first tattoo.
Poppy grew up in a tattoo parlour and knew at the age of 13 she would cover her body. Today she's covering up a teenage moment of madness she wants to put behind her.
Ex-professional rugby player Jay sees his tattoos as a response to being shy when he was young. His tattoo cover-up was inspired by the Polynesian culture he learned about from his Maori teammates.