A great brand is a story that never stops unfolding. So says Tony Hsieh (pronounced Shay), and he brings that belief to his brand, his company and his community. Always looking to accelerate learning and innovation, he describes his company’s move to downtown Las Vegas and the community-building efforts created by his Downtown Project. He brings a deeply refreshing approach to success.Tony Hsieh is the author of the #1 NYT Bestseller "Delivering Happiness" and the CEO of Zappos. He joined Zappos as an advisor and investor, and eventually became CEO, where he helped Zappos grow from almost no sales to over $1 billion in gross merchandise sales annually, while simultaneously making Fortune Magazine's annual "Best Companies to Work For" list. In addition to his responsibilities as CEO of Zappos.com, Tony is leading the "Downtown Project," a group committed to transforming downtown Las Vegas into the most community-focused large city in the world.