Hosts Brian Unger and Louis Bloomfield travel to the Gibson guitar factory in Nashville, Tennessee to handcraft a classic six-string Les Paul electric guitar, a high-voltage work of art. Then, they head for the Batesville Casket Company in Indiana to discover the secret ingredient built into caskets to make them last. Finally, the duo heads to Burt's Bees in Durham, North Carolina to find out why the company's amazingly popular lip balm melts on your lips and not in your pocket.