Meet Maria and Mike Smyth, co-owners of Eclectic Shoppe, a décor, art and gift store in Wabash that features distinct art by local artisans. In episode seven, we see how this startup’s pricing strategy challenges threaten the life of the business. The Deluxe team helps them create a branding strategy that can support healthier pricing, allowing them to carry out their passion and keep their doors open for years to come.