Alex Jones and Steph McGovern are on a mission to help families change the way they shop without changing their lifestyle. They are in Surrey with John and Flo and their three children. A drop in income coupled with a reliance on credit means the family need help to get back in the black. The sooner the family start reining in their spending the better, so Alex and Steph debrand their home, replacing many of their favourite products with cheaper alternatives.