Why Saudi Arabia wants all the sports The biggest sports story of 2023 has been the dramatic investment, disruption, and competition caused by Saudi Arabia. The wealthy Middle Eastern country launched a golf league that rivaled, then merged with, the powerful PGA tour. It poured billions into attracting some of the world's best soccer players from Europe. And it's reportedly campaigning to host the Olympics and World Cup in the near future. This video explains why Saudi Arabia has decided to put so much money behind sports, how far-reaching its investments are, and what it means for one of the world’s most popular industries.