These educational public service announcements began running on Canadian television in the early 1960's. They were produced by the Canadian Wildlife Service (a division of Environment Canada) to promote knowledge and respect of Canada's vast wilderness. In the process the spots and their haunting theme music (used in the SCTV spoof) have taken on an almost cult-like status in Canada. In 2003 CWS relaunched the program in cooperation with the Canadian Wildlife Federation. See all the Hinterland Who's Who spots and learn about the Great White North at their Web site: www.hww.ca