ity of Adventure looks at the sense of daring that is intrinsic in San Diego's DNA – from early explorers to sky gliding to evening exploits.
City of Discovery examines the innovative essence that is part of every aspect of San Diego – from culinary creativity to scientific breakthroughs to its commitment to cutting-edge sustainability.
City of Creativity studies the people, places and tastes that give San Diego its one-of-a-kind lifestyle from world-class theater to pioneering public spaces to inventive eateries.
City of Diversity surveys San Diego's varied and vibrant multicultural neighborhoods as well as its different and dramatic scenery from the beaches to the mountains and beyond.