The sense of style + Q&A (Steven Pinker & Melvyn Bragg)

Does writing well matter in an age of instant communication? Drawing on the latest research in linguistics and cognitive science, Steven Pinker will replace the recycled dogma of style guides with reason and evidence. In this brand-new talk, introduced by Lord Melvyn Bragg, Steven will argue that style still matters: in communicating effectively, in enhancing the spread of ideas, in earning a reader’s trust and, not least, in adding beauty to the world.