Model Making: A Riverside Special. How do you get your face on to the cover of a magazine? Some girls are 'discovered' in the street, while others at model schools will never make it. 'The ego is nothing, it's the money that really counts', according to New York model boss John Casablancas. So how do today's rising stars see their prospects? And how does Celia Hammond 's brilliant modelling career in the 60s look with the benefit of hindsight?