The Lexus LFA was a hard sale: it was more expensive than its Ferrari and Lamborghini counterparts. Didn't matter that it had the best-sounding V-10 in history. Didn't matter that the Nürburgring Package variant set the production car lap record at the Norschleife. Didn't matter that it was innovative, rare, and beautiful. Didn't matter that it was a carbon-fiber chassis supercar that actually went racing. Lexus' F Performance Brand just hadn't earned the right to command those kinds of prices. Learn the full history behind the Lexus Flagship that changed our world for the better.