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Persuasion of the American Consumer

After World War II, mass media took another giant leap with the development of consumer advertising techniques that relied on meaning rather than features to sell products. Delve into the world of “Mad Men” to see how they shaped American life—and propped up the American economy in the post-war era.

English
  • Runtime 31 minutes
  • Production Company The Great Courses
  • Created January 9, 2024 by
    Mandarin7584
  • Modified January 9, 2024 by
    Mandarin7584