J. Pinwright is the proprietor of the smallest multiple store in the world. He has a pretty daughter and a hated rival, and his difficulties are increased by his staff's efforts to be helpful.
Christmas is coming and so, not to be beaten by his hated rival, the owner of Macgillygally's Stores, Mr. Pinwright prepares his Christmas Bazaar. There is trouble though, partly occasioned by the sudden appearance of three robed and bearded Father Christmases – one of whom is a fugitive from the law. Mrs. Sigsbee, however, lends tone to the proceedings by appearing in costume as the Fairy Queen and all ends well – or does it?
Mr. Pinwright intends to lure post-Christmas shoppers by a handsome gift to the store's fiftieth customer – cigars or nylons, cash customers only considered. In addition he opens a brand new snack bar but some pills palmed off on him by that cunning salesman throw all his plans into confusion.