If a car is only a collection of smaller bits serving specific purposes, the badges it wears have the job of placing all those bits in context. When we look at a specific car we might remember its achievements in sport or design, but when we look at the symbol of the marque our minds are freed to wander further out. Timelines distend to their bookends, legacies come into focus, and we are sucked down into the deep wells of lore capped by the prancing horse of Ferrari, the cross and serpent of Alfa Romeo, Lamborghini’s raging bull.